Digital Marketing Specialist

PPG • Stockholm, ME

84d • Hybrid

About The Position

PPG is seeking an operational, hands-on Digital Marketing Specialist to shape the digital presence of Swedish paint brands including Alcro, Alcro Studio and Beckers. The role focuses on managing websites, creating content, building newsletters and continuously optimizing the digital customer journey, combining creativity with data-driven analysis and an interest in UX and consumer behavior.

Working closely with the local Swedish marketing team and colleagues across EMEA, the specialist will support campaigns and initiatives that strengthen the brands and drive growth. The position owns day-to-day digital touchpoints, including content and campaigns, website optimization and analysis, SEO and platform management, and collaboration on broader digital projects such as online merchandising and automated customer journeys.

The work arrangement is in person Monday through Thursday, with the opportunity to work remotely on Flexible Fridays. Schedules may vary by location.

Requirements

• Relevant education in digital marketing or equivalent.
• 2–3 years of experience in digital customer experience, website optimization, content management, e-commerce or digital marketing.
• Strong understanding of UX principles and SEO.
• Experience working with CMS and marketing automation systems.
• Familiarity with analytics tools such as Google Analytics and Hotjar, and demonstrated ability to use data to drive optimization.
• Strong copywriting skills and a good eye for design, layout and visual presentation.
• Fluent Swedish and very good spoken and written English.

Nice To Haves

• Experience working with consumer brands, preferably in retail or an omnichannel environment.

Responsibilities

• Manage, publish and optimize web content for multiple brands.
• Create engaging landing pages and write copy for websites, newsletters and CRM communications.
• Monitor website performance and user behavior using tools such as Google Analytics and Hotjar.
• Plan, conduct and evaluate A/B tests to improve UX and the customer journey.
• Ensure content is SEO-optimized.
• Use CMS, CRM, PIM and DAM systems to maintain consistent and current brand communications.
• Work with the local marketing team to roll out marketing plans and with EMEA digital teams to localize global initiatives.
• Support broader digital projects, including online merchandising and automated customer journeys.

Benefits

• Employee benefits programs designed to support employee health and well-being; specific benefits are discussed with the recruiter and vary by location.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed