Digital Marketing Specialist
About The Position
Rapid Micro Biosystems (RMB) is a world leader in microbiology automation, focused on bringing new healthcare products safely to the market by combining innovative technologies such as robotics, AI, Machine Learning, imaging, and microbiology. A career at RMB offers high growth, opportunities for personal and professional development, and an inclusive environment. The Digital Marketing Specialist is responsible for developing, implementing, and optimizing online marketing campaigns across various digital channels to enhance brand awareness, engagement, and conversions. This role involves promoting RMB's products and services online through blogs, social media, and website content, as well as managing the company's website to ensure a seamless, omnichannel, customer-centric experience. The specialist will monitor online consumer behavior, collaborate with the marketing team to create targeted campaigns, research market trends, and optimize digital campaigns. A clear understanding of inbound marketing, SEO principles, paid media, lead generation, and lead nurturing strategies is essential for this creative team player.
Requirements
- B.S. in Marketing or related field plus relevant working experience (i.e., B.S. with 3+ years)
- Proven work experience as a Digital Marketing Specialist or similar role
- Familiarity with B2B and B2C advertising campaigns
- Hands-on experience with web content management tools, like HubSpot
- Proficiency in HTML5, CSS3, JavaScript
- Expertise in Salesforce and Pardot
- Expertise in SEO, GEO, Google Analytics and Google Ads
- Experience driving paid social campaigns
- Strong communication, writing and presentation skills
- Demonstrated entrepreneurial / problem-solving ethic – resourceful, solutions-oriented, and inclined to attack problems with a can-do attitude
- Good organizational skills – proficient at structuring and driving projects from start to finish, from scoping to execution; capable of multi-tasking in a fast-paced environment under tight deadlines
- Strong teamwork skills – ability to work in a cross-functional, non-hierarchical position and interact with individuals at all organizational levels
Nice To Haves
- Experience in the Pharmaceutical Industry or equivalent life science discipline
- Proficiency in HubL (HubSpot Markup Language)
- Certification in HubSpot CMS for Developers
- Certification in HubSpot Marketing Software
- Certification in Growth-Driven Design
- Experience with ABM platforms
Responsibilities
- Develop and execute digital marketing strategies aligned with business goals
- Manage and optimize campaigns across channels such as SEO, SEM, email, social media, and display advertising
- Analyze campaign performance using analytics tools and provide actionable insights
- Create and manage content for websites, blogs, and social platforms
- Conduct keyword research and implement on-page and off-page SEO & GEO best practices
- Monitor trends and emerging technologies to keep strategies current
- Collaborate with cross-functional teams including applications, sales, and product
- Decide on appropriate placement of ads
- Publish digital marketing content online
- Implement automated email marketing campaigns and ABM-based campaigns
- Implement social media paid campaigns
- Monitor social media and Google Analytics
- Optimize paid advertising campaigns using SEO and other tools
- Report on the growth and analytics of campaigns to stakeholders
- Scale campaigns to maximize ROI
- Monitor project status and budget
- Brainstorm and implement experiments and conversion tests
Benefits
- Opportunity for advancement
- Inclusive environment
- Resources and opportunities to hone skills
- Equal employment opportunity
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
