Digital Marketing Specialist

BK Healthcare Management•Brooklyn, NY

About The Position

The Talent Growth & Content Strategist will be the driving force behind BK Behavior’s digital recruitment presence. This role will own the strategy and execution of all recruitment marketing initiatives – from social media and content creation to employer branding. This is a hands-on, creative role focused on building and nurturing a strong pipeline of talented behavior technicians and clinical staff through high-impact content and community engagement.

Requirements

Proven experience creating engaging video and written content across platforms like TikTok, LinkedIn, and Instagram
Excellent writing and storytelling skills - able to capture both brand tone and human emotion
Passion for BK Behavior’s mission of helping children thrive through quality ABA therapy.

Responsibilities

Develop and execute creative campaigns to attract candidates for behavior technician and clinical roles across all service states.
Manage and grow BK Behavior’s employer brand across Indeed, LinkedIn Life, and other talent platforms.
Partner with the recruiting and operations teams to ensure content supports open positions and hiring goals.
Plan, write, and produce high-performing blog content optimized for organic traffic and education.
Use keyword research tools and analytics to identify content gaps and develop topics that drive traffic and candidate conversions.
Create scroll-stopping, viral-ready content for LinkedIn, TikTok, and other social platforms that showcases company culture, career growth, and mission-driven work.
Own the strategy and content calendar for all recruitment-related social channels.
Stay ahead of trends, leveraging cultural moments, trends, and storytelling techniques to drive engagement.
Building up a large presence on instagram Camera facing or narrating engaging videos
Collaborate with the Director of Marketing on campaigns that highlight BK Behavior’s people, impact, and growth.
Lead creative projects such as the Brand Ambassador Program and local community digital presence campaigns.
Build relationships with current team members to spotlight authentic employee stories.
Track campaign performance, optimize content strategy, and report on results