Digital Marketing Specialist, Organic

Sporting Life Group • Vaughan, ON

1d • CA$60,000 - CA$70,000 • Hybrid

About The Position

Sporting Life Group is a proudly Canadian company of retail banners, Sporting Life, Golf Town, and Team Town Sports, united by a shared passion for sport and active living. From individual pursuits to team sports, we offer the best equipment, expert services, and experiences to help Canadians play, move, and live well.

As a Digital Marketing Specialist with Sporting Life Group, you will be involved in the research, planning and management of organic search and paid media channels for all three of our retail banners. We are looking for a data-driven individual, passionate about Ecommerce, retail and has experience working with platforms such as Google search console, SEMRush, Meta Ads Manager, Google Ads and Google Analytics. The position is responsible for executing strategic initiatives in a fast-paced, results-oriented environment and dedicated to driving organic search, SEO, GEO/AEO.

Requirements

• 1-3 years of experience working in a Digital Marketing Environment, ideally within an agency and with retail industry exposure
• Knowledge of factors that influence search engine rankings
• Think strategically to identify and define keyword opportunities for optimization
• Experience using SEO tools like Ahrefs, SEMRush, Screaming Frog, ContentKing, Google Analytics, Surfer/Frase (crawlers, analytics platforms, CMS, marketing software, etc.)
• Strong knowledge of Microsoft Excel and/or Google Docs

Nice To Haves

• Experience with paid search (Google AdWords, Bing Ads, etc) is a plus

Responsibilities

• Developing organic search, AI- Search and content strategies
• Coordinate with specialist teams for SEO, social, content production and execution
• Work with Data Team and other stakeholders on data enrichment projects.
• Able to audit Golf Town’s and Sporting Life eCom SEO and develop related strategies
• Define and build Keyword lists based on each banners objectives
• Support efforts to improve brand and content visibility in AI-powered search tools such as ChatGPT, Google AI Overviews, and similar platforms.
• Help structure and optimize content so it is easily understood, cited, and surfaced by AI systems.
• Monitor changes in AI-driven search experiences and help adapt content strategies accordingly.
• On page optimization strategies to achieve organic visibility and improve ranking
• Technical audits to identify areas of improvement from an SEO perspective
• Review web analytics data to analyze performance visitor behavior and upcoming trends
• Collaborate with content and go to market team to help identify opportunities to create, distribute and promote SLG web content

Benefits

• Access to our benefits package, with the choice of different levels of health, dental, and vision coverage to suit you.
• Employee discounts at Golf Town, Sporting Life, and Team Town Sports that are shareable with friends and family.
• Vendor Pro Deals and expert product training to fuel your knowledge and performance.
• A salary range of $60,000 - $70,000 (dependent on experience), bonus, and opportunities to grow your career in the sports lifestyle.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed