Digital Marketing Specialist I

Vertosoft•Leesburg, VA

6h•Hybrid

About The Position

Vertosoft is seeking a proactive, detail-oriented Digital Marketing Specialist to support and execute digital marketing initiatives across our growing portfolio of technology partners. In this role, you will collaborate with marketing and sales teams to plan, execute, and optimize digital campaigns that drive brand awareness, engagement, and demand generation within the public sector. This is an excellent opportunity for an early-career marketing professional to gain hands-on experience across multiple digital channels in a fast-paced, growth-focused environment.

Requirements

Bachelor’s degree in Marketing, Communications, Media Arts & Design, or related field
0–2 years of relevant experience (internships included)
Strong written and verbal communication skills
Ability to manage multiple projects and deadlines
Strong attention to detail and organization

Nice To Haves

Familiarity with digital marketing platforms (e.g., marketing automation, analytics tools, social media platforms)
Experience with content creation tools (e.g., Canva, Adobe Creative Suite)
Basic understanding of SEO/AEO and digital performance metrics
Interest in technology or public sector (B2G) marketing

Responsibilities

Plan and execute integrated digital marketing campaigns across web, email, social media, and digital advertising channels
Support campaign setup, deployment, and optimization to improve performance and engagement
Ensure campaigns align with marketing objectives and target audience needs
Create and manage digital content for website, email, and social media platforms
Develop promotional assets aligned with brand voice and partner messaging
Support design and content creation using tools such as Canva or Adobe Creative Suite
Update and maintain website content to ensure accuracy and alignment with campaigns
Support search engine optimization (SEO) and answer engine optimization (AEO) efforts to improve visibility and traffic
Assist in optimizing content for performance and user engagement
Support development and execution of email marketing campaigns
Assist with audience segmentation, scheduling, and performance tracking
Maintain email marketing best practices and data quality
Collaborate with sales teams to develop content and campaigns that support go-to-market initiatives
Contribute to lead generation efforts through digital campaign support
Monitor and report on digital marketing performance, including website traffic, engagement, and campaign results
Provide insights and recommendations to improve campaign effectiveness
Research industry trends, competitor activity, and audience behavior
Apply insights to improve campaign strategy and positioning