Digital Marketing Program Manager – Consumer Marketing

Bank of America • Charlotte, NC

3d • Onsite

About The Position

This job is responsible for delivering either small end-to-end or large specialized portions of a marketing initiative or program. Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, owning the delivery of primary components for small to medium marketing products/processes or secondary components for large/medium initiatives. Job expectations include working with senior management within the Marketing team to deliver solutions based on a defined set of project/program goals. The Senior Marketing Specialist role is responsible for driving the execution of online marketing programs. This is an opportunity to join a highly collaborative and innovative team where you will partner across marketing and agencies to develop campaigns. The ability to combine critical thinking with diligent campaign delivery and execution is critical to this role.

Requirements

• 4+ years of marketing campaign management or project management experience
• Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment
• Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills
• Demonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance
• Enterprise mindset: demonstrated ability to consider impacts across the organization and prioritize accordingly
• Understands the importance of corporate standards, procedures, and approval processes
• Excellent oral and written communication skills
• Proficient in MS Office Product Suite (Word, Excel, PPT)
• High School Diploma / GED / Secondary School or equivalent

Nice To Haves

• Bilingual Spanish read and write
• Financial services experience
• Presenting to groups of all levels
• Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey Analytics

Responsibilities

• Execute digital marketing campaigns to drive growth.
• Leverage digital channels, including mobile and desktop paid search, email, ATM, and placements on BofA digital properties.
• Integrate closely with Marketing Strategy to develop digital channel plan and provide input on overall marketing strategy.
• Lead and provide input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines.
• Partner with teams inside and outside the organization, including strategy, digital channels, media, and agencies, to ensure integration.
• Regularly review and understand campaign performance in order to optimize and make strategic decisions.
• Understand how to uncover insights and leverage data to prioritize client messaging.

Benefits

• Access to paid time off
• Resources and support to our employees
• Discretionary incentive eligible
• Eligible to participate in the annual discretionary plan
• Annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.
• Industry-leading benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED