Digital Marketing Program Manager

Do it Best•Fort Wayne, IN

1d•Onsite

About The Position

The Digital Marketing Program Manager will be a key leader within our Marketing organization, responsible for developing and scaling a profitable, agency-style digital marketing program for Do it Best Group retailers. This role will create and manage a comprehensive, fee-based digital marketing offering that enables retailers to effectively execute lower-funnel and brand-building strategies across digital channels. This individual will combine strategic vision, hands-on digital expertise, and strong business acumen to build a program that drives measurable ROI for retailers while contributing to company revenue growth. The role requires deep knowledge of paid digital media, social media (paid and organic), content development, and digital analytics.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, or a related field; equivalent professional experience considered
7+ years of digital marketing experience
Proven experience building, scaling, or managing marketing programs, including fee-based or agency-style offerings, ideally within a retail, agency, or multi-location environment
Demonstrated experience developing organic social media strategies and content, aligned to brand and business goals
Strong strategic and entrepreneurial mindset, with the ability to translate vision and insights into profitable, scalable, executable marketing programs
Deep understanding of digital marketing channels and performance drivers
Highly analytical mindset with the ability to interpret data, identify trends, and drive informed business decisions
Excellent project management and organizational skills
Excellent communication and presentation skills, able to convey complex ideas to diverse stakeholders
Detail-oriented with strong time management and execution discipline
Ability to influence and collaborate effectively with cross-functional internal teams and external partners or agencies
Hands-on expertise with paid media platforms, including Google Ads, Google Shopping, Meta, and similar channels
Familiarity with ecommerce and omnichannel marketing strategies

Nice To Haves

Experience managing marketing budgets and demonstrating measurable ROI
Experience operating within a multi-brand organization
Experience in retail, franchise, or co-op marketing environments

Responsibilities

Lead the strategy, development, and execution of a scalable, revenue-generating digital marketing program for retailers
Build and manage a retail-facing “agency-style” offering including services, pricing, packaging, and go-to-market approach
Establish program KPIs, measurement frameworks, and ROI tracking at the retailer level
Own program P&L to ensure profitability and sustainable growth
Develop and execute lower-funnel paid media strategies (e.g., Google Shopping, paid search, performance media)
Lead paid and organic social media strategy, including campaign development, audience targeting, and performance optimization
Oversee content strategy and development across digital channels to support retailer campaigns and brand consistency
Partner with analytics teams to define reporting, dashboards, and actionable insights for retailers and internal stakeholders
Collaborate cross-functionally with marketing, ecommerce, merchandising, and field teams to ensure program alignment and adoption
Manage vendor and platform relationships (media partners, tech platforms, agencies as needed)
Lead go-to-market execution, including retailer onboarding, training, and ongoing support
Drive continuous improvement through testing, optimization, and innovation in digital marketing tactics
Stay current on digital marketing trends, tools, and best practices to evolve program capabilities