Digital Marketing Manager

GenLogs • Washington, DC

3h

About The Position

We are seeking a highly organized, execution-focused Digital Marketing Manager to own and optimize GenLogs' digital marketing operations. This role will be responsible for executing and managing digital campaigns, social media programs, website updates, email marketing, paid advertising, SEO/AEO initiatives, content development, and content publishing efforts.
This is an ideal opportunity for a marketer who enjoys turning strategy into action, thrives in a fast-paced startup environment, and wants to help build a scalable marketing engine from the ground up. We're looking for someone who can not only execute campaigns but also create compelling content and leverage AI tools to work smarter, move faster, and amplify impact.
Reporting to the Director of Marketing, this role will work cross-functionally with Sales, Product, Customer Success, Partnerships, and Leadership to support company growth initiatives.

Requirements

• 3+ years of experience in digital marketing, demand generation, growth marketing, content marketing, or a related field
• Strong writing and content development skills, with experience creating a variety of content formats including blogs, social posts, customer stories, landing pages, and campaign content
• Hands-on experience managing social media, email marketing, paid advertising, and website content
• Strong understanding of SEO best practices and emerging Answer Engine Optimization (AEO) strategies
• Demonstrated fluency with AI tools and workflows and an ability to apply them meaningfully to increase marketing effectiveness and productivity
• Proficiency with marketing technology platforms, analytics tools, content management systems, and AI-assisted workflows
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
• Data-driven mindset with the ability to analyze performance and translate insights into action
• Excellent communication skills and a collaborative approach to working across teams

Nice To Haves

• Experience in B2B SaaS, logistics, transportation, supply chain, or high-growth startup environments
• Experience using AI-powered tools for content generation, workflow automation, analytics, research, or campaign optimization

Responsibilities

• Execute and manage integrated marketing campaigns across digital channels
• Own day-to-day social media management, publishing, and performance optimization
• Manage paid advertising campaigns across LinkedIn, Google, and other relevant platforms
• Maintain and optimize the GenLogs website, including landing pages and conversion paths
• Lead SEO and Answer Engine Optimization (AEO) initiatives to drive organic growth
• Build, deploy, and optimize email marketing campaigns, newsletters, and nurture programs
• Own content creation and publishing efforts, including blogs, customer stories, case studies, thought leadership, webinar content, website copy, and campaign assets
• Translate complex industry and product concepts into clear, compelling content for target audiences
• Develop and maintain an editorial calendar aligned with company priorities and demand generation goals
• Support webinar, event, product launch, and demand generation campaigns
• Create and manage landing pages, forms, and campaign workflows
• Leverage AI tools and emerging technologies to improve content creation, campaign execution, workflow automation, research, personalization, and team productivity
• Experiment with AI-enabled marketing approaches and identify opportunities to scale impact efficiently
• Track, analyze, and report on marketing performance, campaign results, and key KPIs
• Identify opportunities to improve website traffic, engagement, lead generation, and conversion rates
• Collaborate cross-functionally with Sales, Product, Customer Success, Partnerships, and Leadership to support growth initiatives
• Help build scalable marketing processes, systems, and best practices as GenLogs continues to grow

Benefits

• Employer-covered comprehensive medical, dental, and vision plans for employee and dependents
• Employer contribution towards premiums of optional higher-end plans
• Unlimited PTO
• Sick leave
• Company holidays (GenLogs observes all federal US Government holidays)
• Flexible leave for caregiving and medical needs
• Paid parental leave
• Budget availability for approved professional development courses, certifications, and training
• 100% travel reimbursement for all approved company travel and spending
• 401(k) plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed