Digital Marketing Manager

Omega World Travel•Dania Beach, FL

8d•Hybrid

About The Position

Cruise.com is seeking a data-driven and strategically minded Marketing Manager to own the execution and performance of our core digital marketing channels. This is a role for someone who goes deeper than managing calendars and approving posts — we need someone who can read the numbers, ask the hard questions, and continuously push our email, paid media, social, and content programs to perform better. The Marketing Manager will be the internal expert and day-to-day lead across email marketing, paid media agency management, social media consistency, and blog content — bringing analytical rigor and creative judgment in equal measure. You will work closely with the Director of Marketing, who sets the overall strategy and cruise line priorities. Your job is to make sure that strategy is executed with precision, measured with clarity, and improved continuously. This is not a role for someone who prefers to stay in their lane. You will be expected to connect the dots across channels, identify what’s working and what isn’t, and bring proactive recommendations not just status updates.

Requirements

5+ years of experience in digital marketing with deep, hands-on expertise in at least two of the following: email marketing, paid media management, social media, or content marketing.
Demonstrated analytical ability — you are comfortable in data, you build your own reports, and you make decisions based on evidence not instinct alone.
Direct experience managing a paid media agency relationship, including reviewing campaign performance, holding vendors accountable, and optimizing spend.
Strong working knowledge of email marketing platforms, including segmentation, automation, A/B testing, and deliverability best practices.
Experience building or overseeing content calendars across channels with a strong eye for brand consistency.
Excellent written communication skills — you write strong briefs, clear reports, and polished copy when needed.
Highly organized and self-directed, with the ability to manage multiple channels and competing deadlines without losing quality.
A proactive problem-solver who brings recommendations, not just status updates, to every conversation.
Must have a valid, current passport.

Nice To Haves

Cruise line, marketing agency or travel industry experience.
Bachelor’s degree in Marketing, Communications, or related field preferred.

Responsibilities

Own the email marketing program end to end: calendar, production, deployment, and performance analysis.
Develop and maintain audience segmentation strategies to improve relevance, engagement, and conversion.
Build and optimize automated email flows including promotional triggers, lifecycle sequences, and re-engagement campaigns.
Analyze campaign performance weekly — open rates, CTR, conversions, revenue contribution — and present data-backed recommendations to the Director of Marketing.
Manage co-op email sends with cruise line partners, ensuring accuracy, brand compliance, and timely execution.
Continuously A/B test subject lines, send times, content formats, and CTAs to improve performance over time.
Oversee email production in collaboration with the web designer and marketing coordinator team, maintaining quality and consistency across all sends.
Serve as the primary day-to-day liaison with our paid media agency for paid media advertising campaigns.
Review and approve all campaign briefs, ad copy, creative assets, and targeting parameters before launch.
Hold the agency accountable to performance benchmarks — analyze results weekly and identify gaps between spend and return.
Translate campaign data into clear, actionable reporting for the Director of Marketing, including recommendations on budget allocation and channel prioritization.
Ensure all paid media messaging is aligned with current cruise line promotions, seasonal priorities, and business goals.
Stay current on platform updates, bidding strategies, and audience targeting best practices across Google, Meta, Bing and other platforms.
Ensure the monthly social media content calendar is built, reviewed, approved, and executed on schedule without exception.
Collaborate with the Social Media & Graphic Designer to ensure all content is on-brand, promotion-aligned, and consistent in voice and visual quality.
Review all social content before publishing — you are the quality control layer between creation and the audience.
Track social media performance across platforms and incorporate findings into broader digital marketing reporting.
Bring a consistent, standards-driven approach to social so the channel reflects our brand accurately at all times, even during high-volume promotional periods.
Oversee the blog content calendar in collaboration with the marketing coordinator who produces posts.
Ensure blog topics are strategically aligned with SEO/AEO/GEO priorities, seasonal promotions, and cruise line partnerships.
Review all blog posts for accuracy, tone, and brand consistency before publication.
Identify content gaps and opportunities to use the blog as a traffic and conversion driver.
Ensure blog content supports and cross-promotes active email, paid, and social campaigns.
Own a consolidated monthly digital marketing performance report covering email, paid media, social, and blog — delivered to the Director of Marketing.
Connect performance data across channels to identify trends, attribution patterns, and optimization opportunities.
Maintain dashboards or reporting tools that give the team visibility into channel health at a glance.
Bring data-driven recommendations to strategy conversations, not just recaps of what happened.
Work cross-functionally with the Marketing Co-Op Team Lead, coordinators, and web designer to ensure digital channels stay aligned with website content and promotions.
Contribute to quarterly marketing planning and bring channel-level insights to broader strategy discussions.