Digital Marketing Manager
About The Position
As the largest funder of Jewish causes in California, the Jewish Federation Bay Area connects donors, changemakers, and community partners to build a thriving, resilient future. The Federation serves as a trusted partner and advisor for those seeking to make an impact today while shaping a better tomorrow. We invest in education, social services, and security while mobilizing crisis relief worldwide. With over a century of leadership, we empower individuals and families to give strategically, building a thriving and resilient future for generations to come. Whether strengthening Jewish life in the Bay Area, safeguarding communities worldwide, or ensuring a safe and democratic Israel, we empower people to take meaningful action that echoes for generations. The Federation is seeking a highly motivated and qualified individual with a variety of skill sets who wants to join a team working to build a new model of 21st century and next generation Federation engagement.
Requirements
- Proficiency with Adobe Marketo or comparable marketing automation platform (e.g., Salesforce Marketing Cloud, MailChimp, etc.)
- Experience managing and editing website content via a CMS (e.g., WordPress, Drupal, or similar)
- Familiarity with fundraising or event registration platforms (e.g., GoFundMe Pro, Classy, Salesforce NPSP, etc.)
- Strong working knowledge of Google Analytics (GA4) and interpreting digital data
- Strong organizational skills with the ability to manage multiple projects and competing deadlines
- In-office presence 2-3 days a week
- 3-5 years of experience in digital marketing, with hands-on execution across email, web, and analytics
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field — or equivalent professional experience
Nice To Haves
- Experience working at a nonprofit, Jewish communal organization, or mission-driven institution
- Basic proficiency in HTML/CSS for email and web troubleshooting
- Adobe Creative Suite or Canva experience for basic design tasks
- Adobe Marketo Certified Expert (MCE) or equivalent certification
Responsibilities
- Build, manage, and deploy email campaigns using Adobe Marketo, including creating templates from provided content, segmenting audiences, scheduling sends, and managing/building smart lists
- Monitor deliverability, maintain list hygiene, and ensure CAN-SPAM compliance
- Analyze campaign performance and provide regular reporting on open rates, click-through rates, conversions, and other key metrics
- Collaborate with the Salesforce data team to ensure accuracy of smart lists
- Create/build nurture campaigns
- Implement day-to-day website content updates, ensuring accuracy, consistency, and timeliness across all pages
- Maintain consistency following brand guidelines
- Build new landing pages and web content using WordPress (Elementor), applying best practices in layout, readability, and user experience
- Conduct regular content audits to identify outdated information and flag gaps to the appropriate stakeholders
- Build and configure donation and event registration pages in GoFundMe Pro, implementing provided copy and assets consistent with brand guidelines
- Coordinate with events team and the marketing project manager to ensure campaign pages are accurately built and launched on schedule
- Serve as the primary liaison between the marketing team and external web developers
- Define requirements, write briefs, and manage timelines for UI/UX improvement projects and site maintenance in collaboration with the Managing Director, Marketing and web developers
- Own digital analytics across email, website, and fundraising channels, using tools such as Google Analytics, Marketo reporting, and GoFundMe Pro dashboards
- Build and maintain regular reporting cadences (weekly, monthly, campaign-level) for internal stakeholders
- Translate data into actionable insights and recommendations that inform decisions for the communications and development teams
- Track and report on KPIs including web traffic, email engagement, conversion rates, and fundraising performance
Benefits
- medical
- dental
- vision
- vacation
- sick pay
- holidays (including Jewish)
- retirement plan
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
