Digital Marketing Manager

Ordr•Santa Clara, CA

5d•$120,000 - $150,000•Hybrid

About The Position

ORDR is seeking a Digital Marketing Manager to drive pipeline growth through high-impact digital demand generation programs centered on content-led engagement. This role focuses on transforming content and digital channels into a reliable pipeline engine by integrating content strategy, organic programs, and digital execution for both product-led and sales-led growth. The manager will be responsible for how ORDR attracts, engages, and converts high-intent audiences through compelling digital content experiences, ensuring all programs contribute to moving deals forward. The success of marketing at ORDR is measured by qualified meetings, pipeline creation, and revenue impact, not just traffic, clicks, or MQLs. The company also values curiosity and experimentation with AI to enhance marketing performance, speed execution, personalize engagement, and improve team efficiency.

Requirements

5–7+ years in digital marketing, content marketing, or demand generation in B2B SaaS
Proven track record of driving qualified meetings, pipeline, and revenue through digital programs
Experience operating across both product-led and sales-led go-to-market motions
Strong background in content strategy, campaign execution, lifecycle marketing, and marketing automation platforms
Experience working closely with sales teams to support opportunity creation and deal acceleration
Comfortable using AI tools to improve content development, campaign execution, research, analysis, and productivity
Strong balance of strategic thinking and hands-on execution
Focused on outcomes, optimization, and continuous improvement
Thinks in terms of meetings, pipeline, opportunities, and revenue—not marketing activity alone
Understands how SEO, paid media, website experiences, and content work together to drive engagement, conversion, and pipeline
Uses data, experimentation, and modern tools—including AI—to continuously improve marketing performance
Thinks beyond channels and campaigns to build scalable digital programs that generate measurable business impact
Comfortable operating across strategy and execution
Able to manage complexity, prioritize effectively, and move with speed and focus

Nice To Haves

Curious about how AI is changing digital marketing and actively experimenting with new tools and approaches

Responsibilities

Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions.
Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact.
Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches.
Continuously test and evolve content formats, distribution approaches, and digital programs to improve meeting generation and pipeline performance.
Build digital programs designed to generate qualified meetings that convert into pipeline.
Use engagement, intent, and conversion metrics as indicators of progress.
Continuously optimize campaigns, content, and digital experiences based on pipeline impact and meeting quality.
Track and optimize the full journey from digital engagement → qualified meeting → opportunity → pipeline creation.
Own the strategy and execution of digital content programs designed to drive pipeline, including long-form and thought leadership content, campaign-specific assets, landing pages, content hubs, and always-on content programs.
Ensure content is built with distribution and pipeline impact in mind from the start.
Execute multi-channel digital programs across owned, earned, and paid channels.
Build nurture and re-engagement programs that move prospects toward meaningful sales conversations.
Support account-based marketing initiatives targeting priority enterprise accounts.
Amplify content, events, launches, and product moments through digital channels that drive measurable engagement and pipeline impact.
Work closely with sales leaders and SDR teams to identify content and engagement gaps, build programs for pipeline creation and acceleration, and surface engagement signals.
Act as a strategic partner to sales, aligning digital programs to territory priorities and active opportunities.
Optimize content experiences, landing pages, and digital flows for engagement and conversion.
Build and refine nurture programs that move prospects toward qualified meetings and pipeline creation.
Partner with product and growth teams to connect digital engagement to PLG activation and sales conversations.
Identify and address drop-off points across the digital funnel with a continuous optimization mindset.
Continuously explore and test new AI tools and workflows to improve campaign performance, content creation, personalization, reporting, and operational efficiency.
Identify opportunities to use AI to accelerate execution, uncover insights, and improve engagement across digital programs.
Bring a test-and-learn mindset to emerging marketing technologies and evolving buyer behaviors.
Own KPIs tied to qualified meetings, pipeline creation, opportunity conversion, and program efficiency.
Track and report on the full funnel: discovery → engagement → meetings → opportunities → pipeline impact.
Partner with Marketing Analytics to improve attribution and make data-driven investment decisions.
Maintain clear visibility into how digital programs contribute to ORDR’s revenue goals.