Digital Marketing Manager

Sound Physicians

66d • Remote

About The Position

We’re hiring an experienced Digital Marketing Manager to lead the strategic growth of digital marketing initiatives. This role is pivotal in strengthening brand awareness, generating qualified leads, and engaging key decision-makers across our digital and website platforms. This role reports to the Director of Brand & Integrated Marketing and blends strategy and hands-on execution across organic social, paid media, programmatic display, website management, SEO, and reporting. The ideal candidate brings a strong demand-generation mindset and a track record of measurable business impact in a B2B healthcare services environment. Limited travel (1–2 times per year) may be required. Sound Physicians is a nationally respected, physician-led medical group practicing in 400+ hospitals across 45 states. Our team of 4,000+ clinicians and 1,000+ business professionals across the country is united by one mission: to build exceptional clinical partnerships that unlock quality, affordable, dignified care for everyone – no matter who they are or where they live. With physician-led clinical teams and more than two decades of operational expertise, we’ve refined what it takes to consistently deliver exceptional care in hospital medicine, emergency medicine, critical care, anesthesia, and telemedicine.

Requirements

• Proven ability to build and optimize campaigns that drive qualified leads and measurable pipeline.
• Strong expertise in demand generation, SEO/SEM, paid media, and marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• High attention to detail paired with exceptional writing and editing skills; able to tailor messaging by audience and channel.
• Strong project management capabilities; comfortable managing multiple priorities and deadlines.
• 5–7 years of digital marketing experience, preferably in B2B and/or healthcare.
• Hands on experience with LinkedIn Campaign Manager and Google Ads; proficiency with social scheduling/reporting tools (e.g., Sprout Social, native social platforms).
• Experience with Google Analytics (GA4), CRM systems (e.g., Salesforce), and campaign dashboards; strong analytical skills to translate data into action.
• Vendor/agency management experience (web/SEO and/or media).

Nice To Haves

• Familiarity with healthcare compliance/regulatory considerations is a plus.
• Basic design skills (e.g., Canva) preferred.

Responsibilities

• Own the strategy and day‑to‑day management of LinkedIn, Facebook, Instagram, Performance Max, and YouTube, including planning, ad strategy, budgeting, scheduling/publishing, optimizing, community management, and profile upkeep.
• Partner with the marketing and creative teams to repurpose content to build brand awareness and thought leadership and reflects brand voice and tone including but not limited to microcontent, clinician stories, testimonials, infographics, short‑form video, etc.
• Collaborate with internal stakeholders on a shared social media calendar, and post scheduling, to ensure consistent, timely posting and alignment with recruiting, growth and brand objectives.
• Support and encourage colleague engagement to grow their personal brands on social media.
• Support executive thought leadership on LinkedIn—including strategy, content planning/posting, engagement tactics, profile enhancements, and audience growth—to increase visibility and influence in healthcare (including direct support for select executives).
• Collaborate with the marketing team to brainstorm social and web strategies for multi‑channel digital marketing campaigns aligned to enterprise growth, service line priorities, and go‑to‑market strategies.
• Develop and launch integrated campaigns across paid search, paid social, programmatic display, and retargeting, including budget management, audience targeting and testing.
• Partner with external vendors, ad platforms, and media partners, to evaluate performance, negotiate budgets, and align optimization strategies.
• Serve as the day-to-day contact with our external web vendor for website services and SEO including design, maintenance, updates, hosting, and performance.
• Manage, build, edit and maintain webpages using our CMS WordPress.
• Oversee SEO execution—keyword strategy, on‑page optimization, content recommendations, link building, and performance tracking/reporting—to improve organic visibility and traffic.
• In partnership with web vendor and marketing operations, conduct ongoing A/B testing of ads, landing pages, and messaging to improve conversion rates and overall campaign effectiveness.
• Apply modern UX/UI best practices and content marketing to enhance web visitor experience with SEO/AI readability and engaging customer content.
• Manage, implement and troubleshoot digital tracking codes (tags, triggers, variables) to ensure accurate analytics and marketing data collection.
• Monitor and report on campaign performance, channel ROI, budget utilization, traffic trends, and tool effectiveness.
• Build and maintain dashboards across GA4, ad and social platforms to inform strategy and investment decisions.
• Conduct competitive intelligence and market analysis to identify differentiators and new opportunities in digital marketing.
• Implement and manage UTM parameters, source tracking, and attribution models to measure traffic quality and campaign ROI.
• Support online reputation through social monitoring and listing management (e.g. Google Business Profile) and responding with updates and responses as appropriate.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Health care and dependent care flexible spending account
• 401(k) retirement savings plan with a company match
• Paid time off (PTO) begins accruing immediately upon start date at a rate of 15 days per year, in accordance with Sound's PTO policy
• Ten company-paid holidays per year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees