Digital Marketing Manager

Vanguard•Malvern, PA

1d•Hybrid

About The Position

At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience. Vanguard, one of the world's leading investment management companies, serves individual investors, institutions, employer-sponsored retirement plans, and financial professionals. We have a diverse and talented crew with a culture that promotes teamwork, along with an unwavering focus on serving our clients' best interests.

Requirements

Undergraduate degree in Marketing or equivalent experience
Minimum 5+ years of related work experience
Experience with marketing automation platforms required
Demonstrated ability to apply AI and automation within workflows to improve efficiency and outcomes
Skilled in persuasion and influence, confident presenting recommendations
Proven experience in A/B testing and experimentation to generate insights and optimize performance
Strong, creative thinker with a track record of driving innovation and setting direction
Highly collaborative, with the ability to work across cross-functional teams

Nice To Haves

Strong experience with Marketo preferred

Responsibilities

Digital journey development: Design and launch integrated digital experiences for financial advisors in partnership with your aligned Client Journey Management team.
Build and deploy trigger-based, always-on digital journeys using Marketo.
Create personalized landing pages and integrate them into journey strategies.
AI-driven personalization & innovation: Leverage AI tools to develop scalable, personalized digital assets.
Leverage our engagement engine to orchestrate and automate end-to-end digital journeys - from strategy through execution - ensuring personalized, timely experiences for financial advisors.
Continuously identify opportunities for journey experimentation and innovation.
Execution & optimization: Manage end-to-end journey execution, including email deployment, QA, and compliance submissions.
Conduct A/B testing and experiments, applying insights to improve future strategies.
Monitor journey performance, prepare review materials, and present actionable insights.
Data & audience strategy: Collaborate with data analysts to inform next-best-action strategies and personalization.
Partner with Senior Engagement Strategists on audience segmentation for journeys.
Analyze engagement trends and behavioral data to refine targeting and improve journey effectiveness.
Collaboration & stakeholder engagement: Develop and maintain strong relationships with internal stakeholders, ensuring open and effective communication across teams.
Act as the subject matter expert for the digital tech stack, driving optimal use of tools and technologies.
Provide strategic guidance and thought leadership to cross-functional teams, aligning digital initiatives with broader business objectives.