Digital Marketing Manager

HME Companies • Brookings, SD

7d

About The Position

HME Companies is seeking a strategic, data-driven Digital Marketing Manager to own and scale our digital marketing performance across a growing portfolio of brands, including Peaceful Pines Senior Living and HME Care. This is a high-impact, hands-on ownership role responsible for driving measurable business outcomes, supporting occupancy growth, lead generation, and recruitment through integrated digital marketing strategies. You will lead the direction, execution, and optimization of campaigns across paid media, organic search, website performance, content, and CRM channels, while translating meaningful human stories into high-performing marketing experiences.

Requirements

• 3–5+ years of experience in performance-driven digital marketing
• Bachelor's Degree in Digital Marketing, Advertising, Marketing, or similar
• Proven success managing multi-channel campaigns tied to business outcomes
• Hands-on experience with: Paid media platforms (Google Ads, Meta, etc.)
• Hands-on experience with: SEO tools and strategies
• Hands-on experience with: Email marketing and CRM systems
• Strong analytical skills with experience in GA4 and marketing dashboards
• Working knowledge of website platforms and conversion rate optimization (CRO)
• Ability to balance strategy and hands-on execution
• Experience managing multiple projects, brands, or audiences simultaneously
• Must be able to pass background check

Nice To Haves

• Experience in the senior living industry
• Experience with marketing automation / CRM platforms (e.g., Birdeye, META Business Suite)
• Experience in work management software (e.g., Asana, Monday.com)

Responsibilities

• Lead integrated digital strategy across paid, owned, and earned channels
• Drive measurable outcomes including qualified leads, conversions, and engagement
• Build and optimize campaigns to support Senior Living and Multi-family occupancy
• Manage budget allocation across channels to maximize ROI
• Own paid search and paid social strategy, execution, and optimization
• Monitor CAC, ROAS, conversion rates, and funnel performance
• Lead SEO strategy including technical health, keyword targeting, and content optimization
• Identify opportunities in evolving search behaviors (including AI-driven search experiences)
• Oversee a unified content strategy across website, blog, email, and social
• Ensure messaging consistency across multiple brands and audience segments
• Translate brand stories into compelling, conversion-oriented content
• Manage 3rd party development partner to drive site development and enhancements
• Identify and drive implementation of website improvements, enhancing UX and conversion rates
• Own marketing performance reporting across all digital channels
• Analyze KPIs and continuously optimize toward business goals
• Partner with operations, sales, and leadership to align marketing and advertising efforts with organizational goals
• Manage external vendors or agencies

Benefits

• The opportunity to build, shape, and scale digital marketing across multiple brands in order to make a meaningful impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level