Digital Marketing Manager
Care Access
•Remote
About The Position
The Digital Marketing Manager will lead the development and execution of digital campaigns aimed at increasing patient engagement and recruitment. This role requires a data-driven leader who thrives on digging into analytics, identifying growth opportunities, and optimizing digital channels for maximum impact.
Requirements
- Expertise in full funnel campaign strategy, including channels such as paid social, programmatic, and other marketing channels.
- Passion for data analysis and uncovering growth opportunities.
- Experienced in building a multi-million dollar ad strategies.
- Proactive problem-solver with excellent attention to detail.
- Ability to lead cross-functional teams and manage multiple projects.
- Bachelor’s degree in marketing or a related field.
- 5+ years of experience in digital/performance marketing and performance optimization.
Responsibilities
- Develop and implement digital marketing strategies to support patient recruitment.
- Manage paid advertising campaigns across search, social, and display platforms.
- Analyze performance data to uncover actionable insights and drive channel optimizations.
- Continuously optimize social advertising efforts through A/B testing, audience refinement, and performance analysis to ensure alignment with organizational goals.
- Activate and grow overall channels used to reach our target audience digitally including programmatic, CTV, and other paid social channels.
- Build strategies and activate full funnel campaigns, growing awareness of Care Access and our overall offerings.
- Conduct deep dives into analytics to identify growth opportunities and refine targeting strategies.
- Strategically manage and allocate a multi-million-dollar digital marketing budget to maximize overall performance.
- Work with development and analytics teams to further build out our marketing automation.
- Assist with additional project planning as needed.
- Continuous A/B testing on email and SMS marketing.
Benefits
- Paid Time Off (PTO) and Company Paid Holidays
- 100% Employer paid medical, dental, and vision insurance plan options
- Health Savings Account and Flexible Spending Accounts
- Bi-weekly HSA employer contribution
- Company paid Short-Term Disability and Long-Term Disability
- 401(k) Retirement Plan, with Company Match
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
