Digital Marketing Manager

Stelter Company•West Des Moines, IA

About The Position

The Digital Marketing Manager leads Stelter’s digital marketing strategy and service offerings, with primary focus on email marketing, marketing automation, social media and paid media. This role is responsible for shaping and evolving the agency’s digital marketing vision, overseeing day-to-day execution and managing a high-performing team that delivers both productized programs and custom client solutions for clients in the nonprofit sector. Working closely with sales, client strategy and delivery teams, the Digital Marketing Manager serves as a subject matter expert in digital marketing and supports business development efforts by translating client needs into effective, measurable campaigns. This role provides hands-on leadership for the email marketing and marketing automation programs while guiding the growth and maturity of Stelter’s social and paid media offerings. Through close collaboration with internal stakeholders, this position ensures digital marketing solutions are strategically sound, aligned with client goals and executed with consistency and quality across all engagements.

Requirements

Strong experience in digital marketing strategy across email, marketing automation, social media and paid media
Hands-on experience setting up and managing paid campaigns on Meta platforms required
Experience with YouTube and Google Ads platforms required
Experience with email marketing and marketing automation platforms required, Salesforce Marketing Cloud preferred
Ability to analyze campaign performance and translate data into actionable insights
Strong presentation and storytelling skills with a focus on data-driven decision making
Bachelor's degree in marketing/digital marketing, information technology, digital communications, graphic/web design, or equivalent work experience.
6+ years of professional web development or related experience

Nice To Haves

Managing/directing people a plus

Responsibilities

Help lead the strategic direction and evolution of Stelter’s digital marketing offerings, including email, marketing automation, social media and paid media
Translate organizational goals into scalable digital marketing solutions that support client experiences, operational efficiency and digital product evolution
Stay current on digital marketing trends, platform changes and emerging opportunities, including AI and automation, and translating into service or process enhancements
Stays current and provides insight on the evolving role digital plays in philanthropy
Partner with leadership to ensure digital marketing services align with agency growth goals and client needs
Provide guidance on project planning, resource needs and ROI considerations related to digital marketing solutions
Lead Stelter’s email marketing and marketing automation program offering, including strategy, frameworks and ongoing optimization
Provide strategic oversight to email and automation execution, ensuring best practices in personalization, accessibility, deliverability and performance
Guide development of automated journeys, lifecycle programs and behavior-based campaigns
Support the Email Marketing and Automation Specialist through coaching, prioritization and quality oversight
Partner with data and systems teams to ensure marketing automation is supported by strong data structures and integrations
Lead the growth and evolution of Stelter’s social media and paid media offerings
Maintain and expand SOPs, campaign offering and measurement standards for paid campaigns across Meta platforms, Google Ads (search and display), YouTube and related properties
Provide hands-on execution and/or strategic guidance for campaign setup, targeting, creative direction and optimization
Evaluate emerging paid and social platforms for future offering expansion
Serve as a subject matter expert in digital marketing within the nonprofit sector to support the sales process and client conversations
Collaborate with sales and client strategists to understand client goals and develop compelling digital marketing recommendations, including timelines, channel mix and success metrics
Support proposal development, estimates and scope definition for digital marketing programs
Participate in prospect meetings as needed to help articulate strategy and close new business
Define KPIs and ROI measures for digital marketing programs and ensure performance is tracked and communicated effectively
Review campaign results and guide optimization strategies based on performance data and insights in partnership with strategy team
Ensure all digital marketing programs adhere to applicable privacy laws, regulations and industry standards, including CAN-SPAM and other email and digital communication requirements
Maintain awareness of evolving regulations related to digital marketing, data privacy and consent within the nonprofit sector, and assess potential impacts to email, automation, social and paid media programs
Partner with internal stakeholders to ensure proper handling of subscriber data, consent management and opt-in or opt-out processes across digital channels
Establish and reinforce best practices for compliant list usage, targeting, personalization and campaign execution
Collaborate with digital marketing, web, analytics and client strategy teams to align system capabilities with business needs
Provide technical consultation during project scoping and client discussions involving custom solutions or advanced integrations
Identify opportunities to streamline processes and improve cross-team efficiency
Promote a culture of innovation, recommending enhancements to improve digital marketing services through structured documentation and product roadmaps
Stays on top of the latest digital marketing and technology trends and recommends best practices related to digital platforms and broader digital experience, including UX, AI integrations and accessibility considerations.
Support internal training and enablement efforts related to digital marketing best practices and new offerings
Manage day-to-day operations for email marketing and marketing automation staff, ensuring work is prioritized and delivered to established standards
Provide coaching, mentorship and growth opportunities for digital marketing team members
Assess team capacity, support resource planning and coordinate workload distribution
Foster a collaborative environment where team feels empowered to innovate and solve problems
Support hiring, onboarding and training for technical roles within Digital and Data Services