Digital Marketing Manager

International Justice Mission•District of Columbia - Hybrid, DC

12d•Hybrid

About The Position

International Justice Mission (IJM) is the global leader in protecting vulnerable people from violence around the world. Our team of over 1,200 professionals is at work worldwide in over 30 offices. Together we are on a mission to rescue millions, protect half a billion, and make justice unstoppable. We are a global community that cares for one another. We believe that the way we work is as important as the results we achieve. We provide professional excellence with joy and celebration to all those we serve. The Need For over 25 years, IJM has pioneered the work to protect vulnerable people from violence. Nine out of nine times in the last decade, IJM’s Justice System Strengthening Projects have reduced slavery and violence between 50 and 85% for very large populations of people in poverty. As we grow to expand our impact to protect 500 million people from violence, we are seeking a Digital Marketing Manager to develop and execute integrated digital marketing strategies that drive awareness, engagement, revenue growth, and mission impact across all digital channels. This position is hybrid (onsite Tuesdays & Thursdays) if located in the Washington, DC area or remote for non-local candidates. It reports to the Director of Digital and is only available for candidates with the right to work in the US.

Requirements

Bachelor’s degree in digital marketing, design, development, user experience, or a related field
5 to 7 years of experience in digital marketing with demonstrated success managing multi-channel campaigns
At least two years of experience managing digital marketing teams or functions
Proven success developing and executing digital marketing strategies that drive revenue growth and audience engagement
Experience integrating and evolving marketing technology platforms
Deep experience with digital marketing and analytics platforms (e.g., Google Analytics, Google Ads, Meta Ads Manager, CDPs, marketing automation tools)
Strong understanding of SEO, SEM, email marketing best practices, and audience personalization strategies
Eager commitment to IJM’s Core Values: Christian, Professional, and Bridge-Building
Strategic systems thinker with a strong analytical mindset and results orientation
Collaborative, mission-driven leader who builds trust across teams and disciplines
Clear communicator able to influence technical and non-technical stakeholders
Disciplined, detail-oriented, and effective at prioritization
Passion for creating user-centered digital experiences that drive action
Self-starter with strong initiative and a learning mindset
Right to work in the US

Responsibilities

Lead the strategy, execution, and delivery of integrated digital marketing campaigns across IJM’s digital channels
Execute high-impact digital campaigns across website optimization, SEO, SEM, email marketing, social media, and audience personalization to drive awareness, engagement, and conversion
Leverage marketing technology platforms, including CDPs, marketing automation, and analytics tools, to deliver personalized digital experiences and continuous optimization
Partner with Creative, Communications, Product, Technology, and Fundraising teams to ensure coordinated, mission-aligned messaging
Translate campaign objectives into clear requirements for landing pages, user journeys, and integrated digital experiences in collaboration with UX and development teams
Analyze campaign performance, user behavior, and conversion data to inform testing, optimization, and performance improvements
Manage paid media performance, budget allocation, and agency relationships to maximize return on investment
Guide content structure, publishing workflows, and governance within CMS platforms in collaboration with technology partners
Ensure all digital marketing activities align with brand standards, compliance requirements, and campaign KPIs
Participate in IJM’s community of spiritual formation