Digital Marketing Manager

Frankel • Gainesville, FL

9d • Hybrid

About The Position

Frankel is a full-service strategic communications firm based in Gainesville, FL, specializing in branding, marketing, and digital strategy. We help organizations connect with their audiences through thoughtful strategy, sharp creative, and measurable results. We partner with clients across financial services, higher education, healthcare, professional services, and more. The Digital Marketing Manager is responsible for the strategy, execution, and performance of paid digital media, analytics infrastructure, email marketing, and SEO/GEO across an assigned client portfolio. This role requires a balance of technical fluency, strategic thinking, and clear communication to guide both clients and internal teams. The Digital Marketing Manager works closely with internal departments to plan and execute integrated digital campaigns. They must be knowledgeable in paid media platforms, marketing technology, and organic search, providing guidance that keeps client digital programs performing at a high level. The ideal candidate is analytical, proactive, and collaborative, with a strong understanding of the full digital marketing ecosystem. They must be comfortable managing multiple accounts and priorities in a fast-paced agency environment.

Requirements

• 3–6 years' experience in digital marketing, ideally within an agency setting
• Bachelor's Degree in Marketing, Advertising, Communications, or related field
• Proven experience managing paid social, paid search, and programmatic campaigns
• Hands-on experience with GA4, Google Tag Manager, and Google Data Studio (Looker Studio)
• Strong analytical skills with the ability to translate data into strategy
• Excellent written and verbal communication skills
• Strong organizational and time management skills
• Ability to manage multiple accounts and priorities simultaneously
• Comfortable working cross-functionally with various teams
• Reports to the Director of Digital Marketing
• Kindness and collaboration are non-negotiable

Nice To Haves

• Confident integrating use of AI into daily workflow to maximize efficiency
• Experience with HubSpot, The Trade Desk, and SEM Rush
• Experience with the Higher Education vertical

Responsibilities

• Strategize, launch, optimize, and report on paid digital media campaigns, including paid social, paid search, and programmatic media
• Integrate CRM intelligence into campaign targeting, segmentation, and optimization
• Manage budgets and pacing across platforms to ensure efficient spend and delivery against KPIs
• Set up and maintain analytics infrastructure using GA4 and Google Tag Manager
• Establish and maintain performance dashboards using Google Data Studio (Looker Studio)
• Translate campaign data into clear, actionable insights for clients and internal teams
• Apply a proven understanding of SEO and GEO best practices to guide client strategy
• Conduct keyword research and SEO/GEO audits
• Provide feedback on content marketing to maximize organic search visibility
• Partner with web development to implement technical best practices
• Guide internal teams on best practices related to UX, CRO, SEO/GEO, accessibility, and privacy compliance
• Identify opportunities to improve site performance and conversion rates
• Stay current on regulations and ensure client sites remain compliant
• Develop email marketing strategy, including segmentation, automation, and journey mapping
• Oversee email distribution, A/B testing, and performance analysis
• Continuously refine email programs based on engagement and conversion data
• Monitor industry trends and platform updates relevant to client accounts
• Maintain accurate documentation of campaign strategy, performance, and optimizations
• Continuously expand knowledge of digital marketing tools, platforms, and best practices
• Perform other duties as assigned

Benefits

• Medical, dental, and vision coverage, with Frankel contributing toward the cost of your plan
• 401(k) with a match, eligible after your first work anniversary
• 15 days of PTO in year one, moving to our flexible Responsible Time Off plan after that
• Holiday Break Days in November and December
• Paid parental leave
• Free Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level