Digital Marketing Manager
About The Position
Join a high-impact marketing team where you'll create personalized, data-driven customer experiences that drive engagement, loyalty, and growth across the customer lifecycle. Lead lifecycle marketing campaigns supporting acquisition, retention, renewal, and cross-sell objectives using Salesforce Marketing Cloud. Create and optimize personalized, cross-channel customer journeys across Salesforce Marketing Cloud and Adobe Experience Cloud. Partner with CRM, Analytics, UX, Digital, and IT teams to develop audience strategies, improve customer experiences, and drive measurable business results. Analyze customer behavior, campaign performance, and journey metrics to identify optimization opportunities and support A/B testing initiatives. Collaborate with Creative, Brand, and Agency partners to develop and optimize digital assets for email, web, and landing page experiences. Ensure marketing programs align with OEM brand standards, compliance requirements, and enterprise data strategies. Help drive continuous improvement through audience refinement, personalization, experimentation, and scalable digital marketing best practices.
Requirements
- Minimum 5-7 years’ progressive experience in digital marketing experience, CRM marketing, or lifecycle marketing.
- Hands‑on experience executing campaigns in Salesforce Marketing Cloud.
- Experience with Adobe Experience Cloud and Adobe Creative Cloud or Figma
- Bachelor’s degree in marketing, finance, business or related discipline.
- Strong understanding of digital marketing trends and strategies, including content marketing, email marketing, SEO, and digital media, with the ability to balance data-driven insights and creative problem-solving.
- Proven project management and stakeholder management skills, with the ability to build credibility, drive collaboration, and deliver results across cross functional teams.
- Basic knowledge of HTML/CSS and SQL or Python.
Responsibilities
- Lead lifecycle marketing campaigns supporting acquisition, retention, renewal, and cross-sell objectives using Salesforce Marketing Cloud.
- Create and optimize personalized, cross-channel customer journeys across Salesforce Marketing Cloud and Adobe Experience Cloud.
- Partner with CRM, Analytics, UX, Digital, and IT teams to develop audience strategies, improve customer experiences, and drive measurable business results.
- Analyze customer behavior, campaign performance, and journey metrics to identify optimization opportunities and support A/B testing initiatives.
- Collaborate with Creative, Brand, and Agency partners to develop and optimize digital assets for email, web, and landing page experiences.
- Ensure marketing programs align with OEM brand standards, compliance requirements, and enterprise data strategies.
- Help drive continuous improvement through audience refinement, personalization, experimentation, and scalable digital marketing best practices.
Benefits
- Medical, dental, and vision plans with no-cost and low-cost options
- Annual employer HSA contribution
- 401(k) matching and immediate vesting
- Vehicle purchase and lease discounts, plus monthly vehicle allowances by job level: Manager / Sr. Manager: $600
- 100% employer-paid life and disability insurance
- No-cost health and wellbeing programs, including a gym benefit
- Six weeks of paid parental leave
- Paid Volunteer Time Off, plus a company donation to a charity of your choice
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What This Job Offers
Job Type
Full-time
Career Level
Manager
