Digital Marketing Manager

Cosette Pharmaceuticals•Bridgewater, NJ

2d•Hybrid

About The Position

The Digital Marketing Manager serves as the Digital Marketing Center of Excellence (COE) for Cosette Pharmaceuticals, responsible for developing, implementing, and optimizing digital marketing capabilities across the company’s branded portfolio. This role supports the digital execution and strategy supporting Cosette’s brands, including healthcare professional (HCP) engagement, patient (DTC) engagement, Meta, social, paid search, websites, email/CRM programs, digital media, analytics, and emerging digital channels. The Digital Marketing Manager partners closely with Brand Marketing leaders to translate brand strategies into effective omnichannel customer engagement programs that drive awareness, engagement, and business performance. As the digital marketing subject matter expert, this role establishes best practices, manages external digital agency partnerships, ensures consistent execution standards across brands, and provides insights that improve digital effectiveness across the portfolio.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Marketing, Business, or related field required.
5+ years of digital marketing experience, preferably within pharmaceutical, biotechnology, healthcare, or other regulated industries.
Experience managing digital marketing programs across multiple brands, products, or customer segments.
Experience with HCP and patient digital engagement strategies.
Experience managing websites, CRM/email programs, paid media, and digital analytics.
Experience working within regulated promotional review environments.

Responsibilities

Establish and maintain digital marketing capabilities, standards, processes, and best practices across Cosette’s branded portfolio.
Serve as the internal digital marketing subject matter expert and strategic partner to Brand Marketing teams.
Develop scalable digital marketing approaches that support current brands, future launches, and portfolio expansion.
Advise brand teams on digital channel strategy, audience engagement approaches, and execution opportunities.
Evaluate emerging digital trends, technologies, and platforms to identify opportunities for improved customer engagement.
Develop and execute omnichannel marketing initiatives across HCP and patient audiences in partnership with Brand Marketing.
Translate brand strategies into digital channel plans, content calendars, campaign execution plans, and measurement strategies.
Manage digital engagement channels including: HCP and patient websites, Email marketing and CRM programs, Paid digital media, Social media platforms, organic and paid, Digital content and engagement platforms.
Partner with Brand Marketing teams to ensure digital tactics align with brand objectives, customer needs, and promotional strategies.
Support new product launches and lifecycle initiatives through digital engagement strategies and execution.
Own management and optimization of HCP and patient-facing digital properties across the Cosette portfolio.
Partner with agencies and internal stakeholders to ensure websites are current, compliant, user-friendly, and aligned with brand objectives.
Monitor website performance, user engagement, and opportunities for optimization.
Ensure digital platforms support customer education, engagement, and commercial objectives.
Develop and execute email and CRM strategies supporting HCP and patient engagement objectives.
Partner with Commercial Operations and Brand Marketing to leverage customer data and insights to improve engagement strategies.
Support segmentation, targeting, campaign development, and performance measurement.
Ensure CRM initiatives comply with applicable privacy, regulatory, and promotional requirements.
Establish digital marketing performance metrics and reporting standards across the portfolio.
Analyze campaign performance, website analytics, engagement trends, and customer behaviors to identify opportunities for improvement.
Provide actionable insights and recommendations to Brand Marketing and Commercial leadership.
Optimize campaigns based on performance data and business objectives.
Partner with Commercial Operations and analytics teams to integrate digital performance insights into broader commercial reporting.
Partner closely with Brand Marketing to execute brand priorities and promotional plans.
Collaborate with Sales leadership to develop digital tools and resources that support field effectiveness.
Work with Medical Affairs to ensure digital medical education and scientific content aligns with approved strategies and compliance requirements.
Partner with Regulatory Affairs, Legal, and Compliance teams to ensure all digital content meets applicable standards.
Collaborate with Commercial Operations on customer engagement analytics, reporting, and technology platforms.
Manage digital agency relationships, including project scope, timelines, budgets, deliverables, and performance expectations.
Evaluate external digital capabilities and recommend partners or solutions that support business objectives.
Ensure agency execution aligns with brand priorities, compliance requirements, and company standards.
Manage digital content through the Medical-Legal-Regulatory (MLR/PRC) review process.
Ensure all digital initiatives comply with pharmaceutical promotional guidelines, internal policies, and applicable regulations.
Maintain documentation, timelines, and approval processes for digital activities.
Continuously improve digital marketing workflows and operating processes.