Digital Marketing Manager
Care Access
•$90,000 - $120,000•Remote
About The Position
The Digital Marketing Manager will lead the development and execution of digital campaigns aimed at increasing patient engagement and recruitment. This role requires a data-driven leader who thrives on digging into analytics, identifying growth opportunities, and optimizing digital channels for maximum impact.
Requirements
- Expertise in full funnel campaign strategy, including channels such as paid social, programmatic, and other marketing channels.
- Passion for data analysis and uncovering growth opportunities.
- Experienced in building a multi-million dollar ad strategies.
- Proactive problem-solver with excellent attention to detail.
- Ability to lead cross-functional teams and manage multiple projects.
- Bachelor’s degree in marketing or a related field.
- 5+ years of experience in digital/performance marketing and performance optimization.
Responsibilities
- Develop and implement digital marketing strategies to support patient recruitment.
- Manage paid advertising campaigns across search, social, and display platforms.
- Analyze performance data to uncover actionable insights and drive channel optimizations.
- Continuously optimize social advertising efforts through A/B testing, audience refinement, and performance analysis to ensure alignment with organizational goals.
- Activate and grow overall channels used to reach our target audience digitally including programmatic, CTV, and other paid social channels.
- Build strategies and activate full funnel campaigns, growing awareness of Care Access and our overall offerings.
- Conduct deep dives into analytics to identify growth opportunities and refine targeting strategies.
- Strategically manage and allocate a multi-million-dollar digital marketing budget to maximize overall performance.
- Work with development and analytics teams to further build out our marketing automation.
- Assist with additional project planning as needed.
- Continuous A/B testing on email and SMS marketing.
Benefits
- Paid Time Off (PTO) and Company Paid Holidays
- 100% Employer paid medical, dental, and vision insurance plan options
- Health Savings Account and Flexible Spending Accounts
- Bi-weekly HSA employer contribution
- Company paid Short-Term Disability and Long-Term Disability
- 401(k) Retirement Plan, with Company Match
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
