Digital Marketing Manager

Nazdar Company•Shawnee, KS

6d•Hybrid

About The Position

Nazdar is hiring a Digital Marketing Manager to join our corporate marketing team in Shawnee, KS. This hybrid role owns the strategy, execution, and continuous improvement of our digital marketing programs with a clear focus on lead generation, customer acquisition, and measurable revenue impact. You will manage paid search and shopping programs, strengthen SEO and generative search visibility, improve website conversion performance, and help build lead generation content and email campaigns that move prospects through the funnel. You will partner closely with Sales, Product Management, and our creative team to align messaging and campaigns to key growth areas, and you will provide day-to-day direction, coaching, and quality review for team members supporting our digital programs, and coordinate with outside partners as needed.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field
5 to 7 years of digital marketing experience with hands-on ownership of performance programs
Proficient in SEO and paid search, including Google Ads and Google Shopping, with a track record of improving campaign performance
Experience in planning and executing email campaigns and lead generation programs, including content offers and landing pages
Strong understanding of keyword research, on-page optimization, and link-building best practices
Strong analytical skills and working knowledge of GA4, reporting, and performance analysis
Experience improving website performance through conversion-focused testing and optimization
Comfortable working without a traditional CRM or marketing automation platform, and able to build practical workflows using a sales database and pipeline tracker
Strong communication skills with the ability to write clear briefs and present results to stakeholders
Demonstrated ability to manage multiple contributors and vendors, maintain quality standards, and drive accountability

Nice To Haves

E-commerce performance experience
Experience in B2B distribution, manufacturing, or technical product environments
Familiarity with GEO and optimization for generative search visibility

Responsibilities

Manage and optimize digital marketing programs across SEO, SEM, GEO, and paid search, including Google Ads and Google Shopping, aligned to the overall marketing strategy
Own keyword research, audience targeting, landing page direction, and testing plans to improve conversion performance and lead quality
Monitor, test, and iterate campaigns to improve CAC, ROAS, and revenue contribution
Lead on page SEO and GEO improvements, content optimization recommendations, and link building efforts to steadily grow organic and AI-driven search presence
Plan and execute lead generation campaigns that include email blasts and nurture-style sequences, aligned to segment and customer needs
Partner with Sales and Product Management to align campaign messaging with priority segments, product focus areas, and growth initiatives
Collaborate closely with the creative team to write clear briefs, guide creative direction, and iterate on ad creatives and content assets based on performance
Support digital content development for lead generation, including gated assets like white papers, application guides, reports, webinars, landing pages, and downloadable tools
Use GA4 and related analytics to track performance, diagnose issues, and surface opportunities
Build targeted campaign segments using the company’s sales & marketing database and pipeline tracker
Track, analyze, and report on channel performance, sharing clear insights and recommendations with the marketing lead
Support expansion into new channels over time, which may include additional email programs, experiential marketing, conferences, and other opportunities
Stay current on platform updates, algorithm changes, and emerging digital trends, bringing relevant opportunities and test ideas forward
Lead digital execution through functional leadership, coordinating contributors across creative, content, and channel owners to deliver measurable results