Digital Marketing Manager

Nabu Casa

11h•Remote

About The Position

Nabu Casa is seeking a Digital Marketing Manager to oversee its online presence and drive engagement. This is a hands-on role focused on planning and executing digital campaigns, enhancing organic reach, and optimizing paid advertising spend. The ideal candidate will understand and connect with a technically sophisticated, community-rooted audience, respecting their intelligence through authentic marketing efforts. You will collaborate closely with the Product Marketing Manager and take ownership of the digital marketing agenda.

Requirements

Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles.
Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team.
Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them.
Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent).
High autonomy — you know what to look at next without being told.

Nice To Haves

Experience marketing a technical, developer-adjacent, or open-source product.
Familiarity with the Home Assistant ecosystem or smart home space.
Experience working in a small, remote-first team where you own a function end-to-end.

Responsibilities

Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth.
Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities.
Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time.
Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter.
Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor.
Report on digital performance weekly and bring a clear point of view on what to prioritise next.
Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces.
Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings.

Benefits

Five weeks (twenty-five days) of paid time off.
Fourteen days of paid sick leave if your country/laws treat them as unpaid.
Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
An annual education budget to help you grow and stay on top of your game.
A yearly performance bonus based on company performance.
A 50% contribution to your internet connection fee at your home workspace.
One day every two weeks to work on your personal projects.
All benefits required by the country you reside in.