Digital Marketing Manager

Fortra•US-MINNESOTA, MN

2d•$80,000 - $100,000

About The Position

We are seeking a results-driven Digital Marketing Manager to own and scale our paid digital acquisition efforts across Google Ads and Microsoft Advertising. This role is responsible for the end-to-end lifecycle of PPC campaigns, including strategy, campaign development, execution, optimization, reporting, and performance analysis. The ideal candidate combines strong analytical capabilities with hands-on advertising platform expertise and a deep understanding of B2B lead generation in the technology industry. You will manage campaign budgets, identify growth opportunities, collaborate with content and web teams, and continuously optimize performance to drive qualified pipeline and revenue impact. This position will serve as the primary paid search subject matter expert and a strategic partner to marketing, sales, and operations stakeholders.

Requirements

Bachelor’s degree in Marketing, Analytics, Business, or related field
5-7 years of recent hands-on experience operating and scaling paid search campaigns in B2B technology environment, with a proven track record generating qualified pipeline for sales-led software solutions.
Experience must be supporting demand generation programs focused on demo requests, consultations, evaluations, and pipeline creation.
Experience with campaign tracking, conversion measurement, and attribution methodologies
Advanced proficiency in Google Analytics (GA4) and reporting tools (HubSpot, PowerBI, Salesforce CRM Analytics)
Experience managing advertising budgets and performance targets
Comfortable working with marketing tools (CRM, Wrike, Canva, Adobe, HubSpot, or similar tools)

Nice To Haves

Familiarity with AI search optimization, generative search ecosystems, and emerging AI-driven discovery channels

Responsibilities

Develop and execute PPC strategies across Google Ads, Microsoft Advertising
Manage campaign portfolios including Brand, Non-Brand, Competitor, Remarketing, Performance Max, Demand Gen, and Display campaigns
Develop region-specific acquisition strategies and budget allocations across North America, EMEA, APAC, and LATAM markets
Define campaign objectives, targeting strategies, bidding approaches, and budget allocations
Conduct keyword research, audience analysis, and competitive assessments
Build and launch new campaigns, ad groups, keywords, audiences, and ad creatives
Create compelling ad copy aligned with marketing messaging and business objectives
Configure campaign tracking, conversion goals, and attribution settings
Implement and maintain UTM frameworks and tracking templates
Monitor campaign performance daily to identify opportunities and risk
Monitor auction dynamics, CPC prices, impression share, and competitive bidding trends
Evaluate incremental return on advertising spend and identify points of diminishing returns
Optimize bids, budgets, audiences, keywords, placements, and ad creatives to improve efficiency
Monitor competitor advertising strategies, messaging, keyword coverage, landing pages, impression share, and market positioning.
Identify competitive opportunities and recommend strategic responses
Conduct A/B testing on ad copy, landing pages, and campaign structures
Manage negative keywords and maintain traffic quality
Analyze conversion paths and recommend improvements to increase lead quality and conversion rates
Provide proactive recommendations on budget allocation, growth opportunities, risks, and expected business outcomes
Analyze performance across the full funnel from click to revenue, including MQL, SQL, Opportunity, and Pipeline contribution
Analyze platforms performance, buyer-intent signals, and contribution to pipeline generation
Produce weekly, monthly, and quarterly performance reports
Translate campaign data into actionable business recommendations
Present performance insights and optimization plans to stakeholders
Identify attribution gaps and recommend improvements to measurement frameworks
Partner with web, content, product marketing, and sales teams to improve campaign effectiveness
Own landing page performance and conversion optimization strategy, coordinate landing page development with web and content teams
Collaborate with analytics and operations teams to ensure tracking accuracy and attribution alignment
Manage relationships with external agencies and advertising vendors when applicable
Stay current on changes across Google Ads, Microsoft Advertising, GA4, and digital marketing best practices
Familiarity with AI search optimization, generative search ecosystems, and emerging AI-driven discovery channels
Evaluate emerging advertising channels, technologies, and automation opportunities.
Recommend process improvements that increase campaign efficiency and scalability