Digital Marketing Manager
About The Position
We believe in the power and joy of learning. At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Cengage Work helps learners gain the skills they need to succeed in today’s job market. Through flexible, affordable online courses and career-focused training programs, Cengage Work supports individuals, institutions and employers in preparing for high-demand fields like allied health, cybersecurity, manufacturing, skilled trades and beauty education. With partnerships across thousands of institutions and a leading position in career and technical education, the business expands access to non-degree credentials and delivers practical, job-ready outcomes for learners at every stage of their career journey. To date, Cengage Work has helped millions of learners gain employable skills, complete required trainings and pursue new career paths. Our culture values inclusion, engagement, and discovery. Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/.
Requirements
- 4+ Years of PPC, CPC, CPM, CPL, Media Buys. Retargeting Coordination a huge plus
- 4+ Years of Google Adwords & Google Analytics
- 4+ Years experience w/CRO tools, SEO, SEM, SMM, Mobile, SMS, Email
- Proficient in MS Office (i.e. Excel, Word, PowerPoint)
- Bachelor's degree in Marketing, Advertising, Business Management, Mass Communications, Journalism, Finance, Economics or similar required
- Experience in educational marketing a huge plus
- Fluency in Spanish a huge plus
Responsibilities
- Daily oversight of primary marketing channels: PPC, Paid Social, Display, Paid Affiliate
- Develop and manage strategic digital marketing initiatives focused on paid lead generation
- Establish and execute testing strategies for conversion rate and ROAS optimization
- Identify new digital lead generation solutions, opportunities and partnerships to enhance and advance existing lead generation processes and initiatives
- Source, establish and foster key vendor, contractor and vertical partner relationships
- Drive innovation and growth opportunities across all channels to maximize lead volume with optimal lead quality
- Analyze and report out campaign performance for management including KPIs, insights and digital marketing metrics
- Responsible for planning, managing and optimizing digital marketing budgets
- Coordinate multiple resources; web developers, programmers, designers, agencies
Benefits
- Comprehensive and rewarding Total Rewards package
- Discretionary incentive bonus program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
