Digital Marketing Manager (ATX, ATL, DEN)

bread & Butter PR•Austin, TX

8d•$65,000 - $75,000•Hybrid

About The Position

A Digital Marketing Manager at bread & Butter is an experienced professional with a passion for digital marketing, particularly within the food, drink, and travel industries. This role serves as a key point of contact for clients and the internal team, driving client success through creative content strategies, effective consumer ad funnels, and exceeding Key Performance Indicators (KPIs). The ideal candidate is detail-oriented, stays current with digital trends, and uses analytics and research to inform their work. They are a problem-solver who values strong relationships and is excited about the growth and future of bread & Butter.

Requirements

5-7 years of full-time, post-undergraduate digital marketing experience.
Experience preferably within an agency.
Experience working with hotel, restaurant, and food & beverage brands.
Proven track record for driving hotel, restaurant, and food & beverage sales via paid social media, Google, and digital marketing tactics.
Ability to build and manage social media advertising strategies for 10+ clients at a time.
Ability to plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns including Google search and display ads, Amazon ads, SEO and retargeting ads.
Ability to measure and report performance of all digital marketing campaigns to create benchmarks for success, identify trends and insights and optimize spend and performance based on the insights.
Ability to collaborate internally, with outside agencies and/or with other vendor partners to create landing pages and optimize user experience, ensuring that strategy supports overall brand goals and objectives.
Ability to evaluate strategy is in alignment with client objectives, assess against goals (ROI and KPIs,) resolving when strategies aren’t working, or the situations change and adjusting quarterly goals.
Ability to draft and manage e-blasts via platforms like MailChimp, Constant Contact, Emma, Revinate, etc.
Constantly brainstorming new and creative growth strategies, identifying and evaluating emerging technologies to better optimize marketing campaigns, email marketing, social media and display and search advertising.
Ability to plan, execute, and measure experiments and conversion tests.
Ability to attend and lead client meetings as appropriate to assess the progress of the digital campaign, propose new advertising opportunities and educate clients as needed.
Be the sounding board and resource for clients regarding social media marketing in the hotel and travel space.
Love of a fast-paced environment and the satisfaction of a busy yet productive day.
Has the ability to travel and still keep up on daily work needs.
Flexibility and a desire for endless possibilities.
Keen attention to detail - ads and emails are error-free and gorgeous.
Excitement for growth, new ideas, new ways of doing things and a place you’re excited to call home.
Must be authorized to work in the US.

Nice To Haves

Strives to increase digital marketing skills daily.
Sincere passion for working in the digital space with hotels and destinations, restaurants and CPG food & beverage brands.
Is the day-to-day touchstone, brand champion and trusted partner to both clients and your team.
Is the digital marketing wizard, helping meet client goals by crafting creative content strategies, building consumer ad funnels that work, and meeting and beating KPIs for ads across the industry.
Meets or beats deadlines, stays ahead of digital trends and always brings a fresh point of view, backed by analytics and research.
Working to be a problem solver and values the relationships you’re building with account team members, other social media strategists and client communities.
A DMM for bread & Butter should be thoughtful, a strong strategic thinker, possess an almost obsessive attention to detail + analytics, can often be heard asking, “What else?” and, most importantly, is excited about what bread & Butter is and what it will be.

Responsibilities

Manage and address the daily needs of food & beverage and hotel & travel clients.
Craft creative content strategies.
Build consumer ad funnels that meet and exceed KPIs.
Plan, optimize, and report on social media advertising strategies for multiple clients.
Plan and execute digital marketing campaigns including SEM, marketing database, email, social media, and display advertising (Google search/display, Amazon ads, SEO, retargeting).
Measure and report on the performance of digital marketing campaigns, identifying trends, insights, and optimizing spend.
Collaborate internally and with external partners to create landing pages and optimize user experience.
Evaluate strategy alignment with client objectives, assess against goals (ROI and KPIs), and adjust quarterly goals as needed.
Draft and manage e-blasts using platforms like MailChimp, Constant Contact, Emma, Revinate.
Brainstorm new growth strategies and identify emerging technologies to optimize marketing efforts.
Plan, execute, and measure experiments and conversion tests.
Attend and lead client meetings to assess campaign progress, propose new opportunities, and educate clients.
Serve as a resource for clients regarding social media marketing in the hotel and travel space.
Travel occasionally for client visits and planning.