Digital Marketing Manager

Adobe•San Jose, CA

About The Position

Adobe's Student Engagement Marketing team encourages long-term use of Adobe's tools with students and universities. The team focuses on integrating Adobe Express, Acrobat Studio, Firefly, and AI-powered workflows into daily practices of higher education students and faculty. This role is for an experienced Digital Marketing Manager to increase awareness, adoption, and engagement of Adobe tools among faculty, staff, and students worldwide. This global role leads marketing initiatives such as webinars, paid media, and email, working closely with customer success, product, and creative teams. The ideal candidate thrives in a fast-paced, matrixed environment and enjoys data-driven campaigns making a real impact.

Requirements

7–10 years of digital marketing experience with demonstrated success in programs across paid media, email, and virtual events.
Demonstrated ability to scale webinar and virtual event programs end to end.
Strong analytical skills — ability to assess business opportunities, track results, and translate data into action.
Excellent communicator and project manager, with the ability to lead multiple agency teams across various projects, timelines, and geographies.

Nice To Haves

Experience marketing to higher education audiences (faculty, staff, students) is a strong plus.

Responsibilities

Architect global coordinated marketing programs — virtual events, paid media, content syndication, and email.
Strategically define each channel's role in driving awareness and product adoption.
Spearhead the end-to-end webinar program - scheduling, content planning with cross-functional partners, speaker selection, audience acquisition, platform set-up, and pre/post-event communications.
Partner with Adobe's creative team and external agencies to compose compelling assets for customers.
Manage campaign calendars and refine touchpoints to support the ideal customer journey.
Champion a marketing approach centered on data — track important measurements, share insights with internal and external collaborators, and adjust programs as needed.
Build strong collaborative relationships with marketing, customer success, and business unit partners across a highly matrixed global organization.
Leverage AI tools to accelerate campaign development and delivery, uncover deeper insights from marketing data, and continuously improve and transform processes — moving faster without sacrificing quality.