Digital Marketing Manager

Virgin Hotels Central Services LLC•Nashville, TN

10d•Remote

About The Position

The role of the Growth Marketing Manager is to drive Brand.com revenue performance for Virgin Hotel Properties. This will mainly be accomplished through performance marketing optimization and capital allocation recommendations, and driving Brand.com website strategies, including funnel optimization testing.

Requirements

Current, legal and unrestricted ability to work in the United States.
5 years of Direct-to-Consumer growth marketing experience, ideally with experience developing bidding and optimization strategies for Google Ads, Paid Social, and Metasearch.
Advanced knowledge of digital marketing and website funnel optimization strategies, including but not limited to ROAS calculations, channel attribution, campaign tracking, lifetime value, retention, A/B testing, landing page optimization, and path progression.
Experience managing digital marketing agencies.
Ability to influence behavior through data-based recommendations.
Strategic thinker with strong business acumen.
Detail-oriented with excellent analytical and problem-solving skills.
Demonstrated ability to work through complex and ambiguous situations independently.
Must be able to prioritize and change tack when needed.

Nice To Haves

Previous travel or hospitality experience preferred.
Finger on the pulse—understand trends in growth marketing and have an interest in staying ahead.

Responsibilities

Create and execute data-driven marketing strategies aimed at acquiring and retaining customers.
Identify growth opportunities and test new channels for customer acquisition.
Prioritize growth initiatives based on potential ROI and alignment with business goals.
Develop, implement, and own A/B testing plans for performance marketing campaigns and Brand.com channel-level funnels.
Own performance marketing budget, including capital allocation recommendations.
Manage performance marketing campaigns across channels such as Google Ads, Paid Social, and metasearch.
Continuously analyze and optimize marketing efforts to improve key performance indicators based on the needs of the business.
Manage performance marketing agency relationship and drive performance accountability.
Leverage data analytics to build reporting to measure the effectiveness of marketing campaigns and Brand.com funnel performance.
Use insights from data to make informed decisions and adjustments to marketing and product strategies.
Regularly report on performance metrics and provide actionable recommendations to stakeholders.
Work closely with Corporate and Hotel Property teams to ensure marketing efforts align with current strategies and overall business objectives.
Coordinate with creative and content teams to develop compelling marketing materials.
Manage external agency partnerships, driving productive relationships and outcomes.