Digital Marketing Manager

Takeda•Boston, MA

6d•$161,803 - $182,270•Hybrid

About The Position

Takeda Pharmaceuticals U.S.A., Inc. is seeking a Digital Marketing Manager. This role is responsible for ensuring the excellence of digital products and services by driving timely project execution across the enterprise, reshaping strategies and tactics when necessary, and leading cross-functional teams while co-creating innovation projects with employees, strategic partners, and vendors. The position supports digital business development by maintaining industry-leading competitive intelligence and decision support, modeling commercial feasibility and business case assessments, while ensuring access to best-in-class digital scouting and evaluation tools and continuously improving processes to discover external innovation partners. The role involves planning, maintaining, and benchmarking digital competitive intelligence infrastructure and service offerings, ensuring leadership has easy access to industry-leading digital health strategic intelligence and related decision support. The Digital Marketing Manager will prepare high-quality, actionable analysis and insights on targeted topics, delivering clear written reports, presentations, and briefings to support executive decision-making and wider digital communities. This role ensures wide utilization of digital health competitive intelligence and analytic capabilities across various leadership teams, including Data, Digital & Technology leadership, Business Unit leadership, R&D, and Medical Affairs. The position also involves maintaining updated competitive intelligence tracking key technology, industry, and business trends, including targeted and continuously updated analysis of key sectors and companies. Collaboration is key to identify and prioritize business intelligence needs, proactively develop new case studies, and enhance digital analysis, while contributing to building and sustaining organizational infrastructure that supports the digital innovation community, including shaping strategy, future vision, and fostering a culture of innovation. The role contributes as a program manager to the execution of internal innovation programs that support and fund innovators across the enterprise and oversees grant funding allocation and spending, ensuring alignment with program objectives and collaborating closely with Finance to maintain budget and optimize resource utilization. The position supports planning and executing external engagements with key communities and events to strengthen strategic intelligence, scouting, and partnerships while driving digital partnership deal flow by identifying and assessing new business opportunities and contributing to partner/build/buy decisions. The role also supports the management of strategic partnership deal flow by assessing new partnerships, benchmarking, due diligence, business models, and partnership development.

Requirements

Master’s degree in Innovation and Management or related field plus 4 years of related experience.
Develop company-wide Salesforce instance to coordinate strategic partnership dealflows and to leverage advanced AI for automation and advanced analysis.
Develop scientific/technical/business innovations from idea to startup to market (project management).
Strategic partnership and alliance management, including due diligence on external partners of different maturity levels to support the launch of late-stage assets.
Business analysis and technology/innovation scouting.

Responsibilities

Ensure the excellence of digital products and services by driving timely project execution across the enterprise, reshaping strategies and tactics when necessary, and leading cross-functional teams while co-creating innovation projects with employees, strategic partners and vendors.
Support digital business development by maintaining industry-leading competitive intelligence and decision support, modeling commercial feasibility and business case assessments, while ensuring access to best-in-class digital scouting and evaluation tools and continuously improving processes to discover external innovation partner.
Plan, maintain, and benchmark digital competitive intelligence infrastructure and service offering.
Ensure leadership has easy access to industry leading digital health strategic intelligence and related decision support.
Prepare high quality, actionable analysis and insights on targeted topics, delivering clear written reports, presentations and briefings to support executive decision making and wider digital communities.
Ensure wide utilization of digital health competitive intelligence and analytic capabilities, including, but not limited to: Data, Digital & Technology leadership, Business Unit leadership, R&D and Medical Affairs.
Ensure maintains updated competitive intelligence tracking key technology, industry and business trends, including targeted and continuously updated analysis of key sectors and companies.
Collaborate across to identify and prioritize business intelligence needs, proactively develop new case studies and enhance digital analysis, while contributing to building and sustaining organizational infrastructure that supports the digital innovation community, including shaping strategy, future vision, and fostering a culture of innovation.
Contribute as program manager to the execution of internal innovation programs that support and fund innovators across the enterprise and oversee grant funding allocation and spending, ensuring alignment with program objectives and collaborate closely with Finance to maintain budget and optimize resource utilization.
Support planning and executing external engagements with key communities and events to strengthen strategic intelligence, scouting and partnerships while driving digital partnership deal flow by identifying and assessing new business opportunities and contributing to partner/build/buy decisions.
Support the management of strategic partnership deal flow by assessing new partnerships, benchmarking, due diligence, business models, and partnership development.