Digital Marketing Manager - Full-Time | Exempt

The Staff Pad•Earth City, MO

6d•Onsite

About The Position

The Digital Marketing Manager will drive online marketing initiatives and strengthen the digital presence of a leading distributor of security, low-voltage, and technology solutions. The role oversees campaign planning and delivery, develops and coordinates marketing content, supports product merchandising, and identifies ways to improve website performance and the online shopping experience. The manager plans and delivers email, social media, promotional, and product-launch campaigns; maintains website content and customer-facing digital platforms; supports e-commerce growth; and uses campaign and website analytics to identify opportunities. The role collaborates with IT, sales, and vendors, balances competing priorities, meets deadlines, and communicates progress and recommendations. Success includes growing qualified leads and conversions, improving campaign performance and marketing automation, increasing website traffic and portal adoption, driving e-commerce sales, maintaining accurate customer contact data, maximizing vendor campaign performance and marketing ROI, and advancing website and portal improvements. This is a full-time, exempt, office-based role in Earth City, Missouri.

Requirements

At least 5 years of hands-on digital marketing experience.
Experience managing email campaigns, social media, and marketing calendars.
Experience with website content, e-commerce, and customer-facing platforms.
Experience with website analytics and campaign reporting.
Proficiency in HubSpot or similar marketing automation tools.
Strong project management, organizational, and analytical skills.
Initiative, ownership, and independent problem-solving ability.
Ability to manage competing priorities and meet deadlines.
Adaptability in a fast-paced, changing environment.
Effective communication and collaboration skills.
Strong attention to detail and accuracy.
Ability to work independently with minimal supervision.

Nice To Haves

B2B marketing experience.
Distribution industry experience.
SEO experience.
Google Analytics experience.
CMS experience.
Customer portal experience.

Responsibilities

Manage the digital marketing calendar for email campaigns, LinkedIn, promotions, and product launches.
Create and automate email campaigns using HubSpot.
Coordinate social media content and deliver campaigns on schedule.
Update website content, landing pages, product details, and promotions.
Support e-commerce initiatives that drive engagement and sales.
Track campaign results and optimize performance.
Maintain website content and enhance the customer portal and online shopping experience.
Improve website navigation, usability, product information, and online ordering.
Keep digital content accurate, current, and aligned with marketing goals.
Partner with IT, sales, and vendors to implement website improvements.
Plan upcoming campaigns and marketing needs.
Track email engagement, website traffic, conversions, and key performance metrics.
Use HubSpot and Google Analytics to measure results and identify growth opportunities.
Balance competing priorities, meet deadlines, and adapt to changing business needs.
Share progress updates, identify potential challenges, and recommend solutions.