Digital Marketing Manager

Resource Furniture • New York, NY

1d • Onsite

About The Position

Resource Furniture is seeking an experienced, self-directed Digital Marketing Manager to own their email marketing program, website content, and SEO-driven content strategy. This is a hands-on, execution-focused role for someone who can work independently, manage multiple priorities, and bring both creative and analytical thinking to their work. The role involves managing the Shopify site, building and optimizing email campaigns in Dotdigital, writing content that reflects the brand voice, and identifying opportunities to improve the customer experience online. The Digital Marketing Manager will collaborate closely with the Social Media & Creative Manager and Performance Marketing Manager, reporting to the Managing Director of Marketing. This position is part of a small, high-performing team that moves quickly, thinks critically, and holds itself to a high standard. The ideal candidate understands the luxury interiors and design trade landscape, is comfortable operating in a lean environment, and is motivated by continuous improvement through testing, learning, and evolving alongside the brand.

Requirements

• 5+ years of experience in a digital marketing role with ownership of both email marketing and website content.
• Hands-on experience with Shopify: managing content, products, landing pages, and the content library.
• Experience with an email marketing platform at the campaign-build level (Dotdigital experience a strong plus; Klaviyo or similar is transferable).
• Working knowledge of CRM principles: segmentation, list hygiene, lifecycle marketing.
• Demonstrated SEO copywriting ability: blog writing, on-page optimization, metadata.
• Comfort with analytics tools (Google Analytics or equivalent) and data-informed decision-making.
• Strong written communication skills with the ability to adapt tone to different audiences and formats.
• Ability to manage multiple workstreams simultaneously and meet deadlines without prompting.

Nice To Haves

• Familiarity with NetSuite or experience managing CRM/ERP integrations in a marketing context.
• Background in or genuine knowledge of the interior design, luxury home, or design trade industry.
• Basic HTML/CSS comfort for minor site edits (not a development role, but helpful).
• Experience with CRO tools or UX analysis platforms (heatmaps, session recordings, etc.).
• Experience working in a small marketing team where scope is broad and ownership is expected.

Responsibilities

• Own the end-to-end email marketing program: strategy, copywriting, segmentation, build, deployment, and performance analysis.
• Design and build campaigns in Dotdigital, including weekly blog sends, product spotlights, company announcements, and promotional campaigns.
• Manage and maintain automation flows: welcome series, abandoned browse, and other lifecycle touchpoints.
• Develop strategies for list growth and maintain its hygiene; build and manage audience segments for targeted, personalized sends that retain subscribers.
• Deliver monthly performance reporting with actionable insights and recommendations.
• Oversee Shopify and NetSuite integrations as they relate to email data flow and campaign execution.
• Apply CRM best practices to ensure contact data is clean, structured, and actionable across segments.
• Own all day-to-day content updates on our Shopify site: product pages, product descriptions, finishes, fabrics, forms, and scheduling tools.
• Build and maintain custom landing pages for digital campaigns.
• Execute seasonal and quarterly homepage refreshes to keep content current and on-brand.
• Maintain Showroom and Our Team pages, keeping staff bios and location information accurate.
• Manage the Shopify Content Library, organizing files, images, and assets.
• Coordinate with our web developer on projects requiring significant development work, providing clear briefs and managing timelines.
• Write blog content on a regular cadence, both SEO-driven articles and project-based editorial content aligned to our brand.
• Publish and format all blog content on our Shopify site.
• Maintain and implement on-site SEO recommendations, working with our web developer when technical changes are required.
• Uphold Resource Furniture's brand voice and tone across all content and executions: web, email, and beyond.
• Contribute to content calendars aligned with product launches, designer partnerships, events, and seasonal moments.
• Track and report on key digital performance metrics across email and web channels.
• Bring a test-and-learn mindset to all executions, identifying opportunities to iterate and improve over time.

Benefits

• Competitive salary: $75,000-$85,000, commensurate with experience
• Health, Dental, and Vision Insurance
• Company-sponsored Life Insurance, Long-Term Disability, and Short-Term Disability
• Generous paid time off: Vacation, Holidays, and Sick Days
• Pre-tax commuter benefit
• Flexible Spending Accounts (Health FSA, Dependent Care FSA)
• 401(k) retirement plan with company contribution
• Employee Assistance Program (EAP)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees