Digital Marketing Manager

Nexstar • Bloomington, MN

2d • Hybrid

About The Position

Nexstar Network is seeking a Digital Marketing Manager to own digital marketing strategy, campaign orchestration, and channel performance across the full customer lifecycle. This role involves translating business objectives into scalable, data-driven campaigns executed through HubSpot and key digital and partner channels. Reporting to the Director of Marketing, the Digital Marketing Manager will be accountable for lifecycle strategy, segmentation, channel mix, media buying, and performance outcomes, while directing execution through the Digital Marketing Specialist. Success will be measured by pipeline contribution, member growth and engagement, and continuous improvement in campaign performance and ROI. Nexstar Network is a member-owned organization devoted to providing leadership, coaching, and training to residential service companies. They offer a work environment that combines in-person collaboration with work-from-home flexibility, where employees' voices are valued and supported.

Requirements

• Ability to design and execute full-funnel, lifecycle-based marketing strategies aligned to business growth objectives.
• Deep expertise in HubSpot Marketing Hub, including workflows, segmentation, lifecycle management, and campaign architecture.
• Strong experience managing paid channels (Google, LinkedIn, Meta) and executing media buying with industry partners, including budget allocation and performance optimization.
• Advanced ability to analyze performance, manage attribution, and drive continuous improvement in conversion and ROI.
• Proven ability to translate strategy into structured campaign plans and effectively direct execution resources.
• Strong ability to manage priorities, timelines, and cross-functional alignment in a structured, process-driven environment.
• Bachelor’s degree or equivalent experience with 6–10 years in digital marketing, including ownership of campaign strategy, paid media, and performance outcomes within HubSpot or similar platforms.

Responsibilities

• Translate business goals into digital marketing strategies across the customer lifecycle.
• Design and optimize lifecycle programs (lead nurture, onboarding, engagement, retention).
• Define campaign goals, KPIs, audience strategy, and conversion paths.
• Ensure alignment between lifecycle strategy and campaign execution.
• Own campaign architecture and lifecycle design within HubSpot.
• Define segmentation strategy, lifecycle stages, and lead scoring frameworks.
• Ensure CRM and marketing automation alignment for accurate targeting and reporting.
• Identify opportunities to scale personalization, automation, and efficiency.
• Build integrated campaign plans across email, paid, web, and partner channels.
• Develop campaign briefs, timelines, and execution requirements.
• Direct the Digital Marketing Specialist on builds, workflows, and deployment.
• Ensure campaigns are structured for scalability, repeatability, and measurement.
• Own paid channel strategy across Google Ads, LinkedIn Campaign Manager, and Meta Ads.
• Define targeting, budget allocation, bidding strategy, and creative testing approach.
• Monitor performance, pacing, and ROI across channels.
• Continuously optimize campaigns to improve CPL, conversion rates, and pipeline contribution.
• Own campaign performance analysis across all channels.
• Develop reporting frameworks and dashboards with Analytics.
• Translate data into actionable insights and optimization plans.
• Establish structured A/B testing across email, paid media, and landing pages.
• Oversee website UX/UI and site content for all owned sites.
• Own conversion strategy across landing pages and key website journeys.
• Define CRO priorities, testing roadmap, and optimization opportunities.
• Ensure tracking, attribution, and conversion paths are properly implemented.
• Plan and manage media buys with key industry publishers, associations, and partners.
• Evaluate opportunities across email sponsorships, newsletters, print, digital placements, and co-branded campaigns.
• Negotiate placements, pricing, and added value to maximize ROI.
• Align partner media with internal campaign strategy and lifecycle objectives.
• Track and evaluate performance of partner channels vs. owned/paid channels.

Benefits

• Base salary with performance bonus potential.
• Competitive benefits package that includes 100% paid health, dental, vision, basic life insurance, and disability coverage.
• 401(k) safe harbor plan with a 3% company contribution.
• Generous PTO plan.
• Home service reimbursement.
• Gym Membership and cell phone reimbursement.
• Paid community service day.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level