Digital Marketing Manager

Unum•Portland, ME

About The Position

This position is responsible for establishing and managing digital marketing campaigns for Colonial Life and Unum US. This role supports the development, implementation, and analysis of data-driven demand generation strategies aimed at achieving program specific goals. This position leads the digital strategy for programs and campaigns to support our business initiatives through partnership with our brand and advertising initiatives. This position reports directly to the Digital Marketing Director.

Requirements

4-year college degree required
at least 5 years of Marketing experience with an emphasis on funnel reporting and analytics, and lead generation processes
A high degree of initiative, creativity and problem-solving skills will be expected
Ability to turn data into actions
Ability to quickly combine diverse datasets to build clear, concise reports
Strong understanding of media, marketing-sales funnel metrics, and how they can be analyzed
Experience in managing reporting/metrics collection and analysis in relevant systems
Proficient in Excel and PowerPoint
Strong interpersonal skills, ability to work with and manage cross functional teams

Nice To Haves

2-3 years of Google Analytics preferred (or Google Analytics certified)
Google AdWords Certified or Bing Ads Accredited Professional preferred
1-2 years of experience working with Google Tag Manager
Experience working in business intelligence platforms a plus (Qlikview, Tableau, Domo, etc.)
Knowledge and/or experience of SQL a plus
Proficient in Salesforce and Marketing automation platforms (Salesforce and Sitecore a plus)

Responsibilities

Guide the development of the digital growth marketing strategy, focusing on lead generation, customer acquisition, conversion optimization, nurture and return on investment KPIs
Planning of digital marketing strategies inclusive or web, SEO/SEM, email, social media, webinars, and display advertising
Works with internal stakeholders to develop strategy on all digital channels
Measuring and reporting on the performance of all digital marketing campaigns
Identify trends and insights, and optimize spend and performance based on the insights
Recommends opportunities for A/B testing to continually optimize campaigns and tactics across various media, creative, and marketing assets
Coaches cross-functional teams on best practices for digital marketing tactics (emails, landing pages, forms, ads, etc.)
Manage relationships with outside vendors and agency partners
Provide input for turning digital leads into opportunities, defining the lead journey, email nurture campaigns and setting the right parameters to optimize the conversion rate
Monitor the latest technology and digital marketing trends and serve as a subject matter expert for Digital Marketing activities, identifying and applying best practices in digital marketing
Collaborate with UI/UX designers, product managers, business analysts, and developers to identify and solve business needs
May perform other duties as assigned

Benefits

Award-winning culture
Inclusion and diversity as a priority
Performance Based Incentive Plans
Competitive benefits package that includes: Health, Vision, Dental, Short & Long-Term Disability
Generous PTO (including paid time to volunteer!)
Up to 9.5% 401(k) employer contribution
Mental health support
Career advancement opportunities
Student loan repayment options
Tuition reimbursement
Flexible work environments
healthcare benefits (health, vision, dental)
insurance benefits (short & long-term disability)
performance-based incentive plans
paid time off
a 401(k) retirement plan with an employer match up to 5% and an additional 4.5% contribution whether you contribute to the plan or not.