Digital Marketing Manager

Osmo•Elizabeth, NJ

10d

About The Position

Osmo is seeking a Digital Marketing Manager to own and scale its digital growth engine and digital presence across both B2B and consumer-facing touchpoints. This role requires a rare blend of analytical rigor and creative instinct — someone who can build and optimize performance marketing programs while shaping a differentiated, consumer-grade brand presence across content, social, and owned channels. This person will be directly responsible for driving qualified leads, pipeline growth, and measurable revenue impact.

Requirements

8+ years in digital or growth marketing across B2B2C, DTC, or hybrid environments
Highly data-centric — comfortable digging into performance data, identifying insights, and using them to drive decisions
Results-obsessed — measures success by impact, not activity
Strong experience with HubSpot (or similar CRM) and lifecycle marketing
Hands-on experience with Webflow and landing page optimization
Proven ability to manage and hold external agencies accountable to measurable performance improvements
Deep familiarity with paid media platforms (Meta, Google, etc.)
Experience building or managing DTC-style social and content strategies
Strong analytical and problem-solving mindset with a bias toward action
Comfortable operating in a fast-paced, test-and-learn environment

Nice To Haves

Experience writing or managing Substack or newsletter content
Background in fragrance, beauty, or consumer brands
Experience marketing to founders, indie brands, or creators

Responsibilities

Own and optimize lifecycle marketing across email and CRM (HubSpot), with a focus on conversion and pipeline impact
Build and scale lead nurturing flows that move prospects efficiently from inbound → qualified lead → sales
Develop segmentation, scoring, and automation strategies grounded in data and performance insights
Oversee paid acquisition across channels (search, paid social, retargeting)
Lead all SEO efforts to establish Osmo as a top-ranked result on Google organic search and within AI platforms
Manage external media agency, holding them accountable to clear KPIs, performance targets, and continuous optimization
Run structured testing across creative, targeting, and channels to improve CAC and conversion rates
Own website performance and optimization (Webflow required)
Build and iterate on landing pages with a strong focus on conversion rate optimization (CRO)
Continuously analyze user behavior and performance data to improve funnel efficiency
Oversee Osmo's social presence across platforms
Develop a consumer-centric, DTC-inspired content and social strategy tailored to a B2B audience (indie brands, founders, creators)
Support content creation and distribution across owned channels, including Substack
Own full-funnel reporting — from traffic → leads → qualified pipeline → closed-won revenue
Identify opportunities to improve CAC, conversion rates, and pipeline velocity
Build dashboards and reporting frameworks that clearly tie marketing efforts to business outcomes