Digital Marketing Manager

Tactile Medical•Minneapolis, MN

12h•$100,500 - $150,675

About The Position

The Digital Marketing Manager is responsible for developing, implementing and driving digital campaigns that promote and support the business units of Tactile Medical. This includes driving the marketing strategy through digital efforts, to meet the business objectives of the company based on identified key performance indicators (KPIs). This critical role will be focused on analyzing performance and applying learnings throughout our marketing tech stack to generate actionable leads for our sales organization. They will leverage and analyze website data, email or campaign content from the marketing automation system to develop and test new strategies, landing pages, curation of content that ultimately drives the right mix of digital marketing.

Requirements

5 to 7 years of experience developing and implementing digital marketing strategy and execution
Bachelor’s degree in marketing, digital communications or related field
Strong experience directing and managing outside agency partners
Experience working in a fast-paced, continuously changing environment while balancing multiple deadline-driven priorities
Fluency in web technology (including front-end and back-end), CRM, and marketing automation strategies
Excellent knowledge and experience working with online marketing tools and best practices (Salesforce Marketing Cloud, HubSpot and WordPress a plus)
Solid knowledge of online marketing tools and best practices, such as Google AdWords and Analytics
Excellent analytical and project management skills
Analytical and process-oriented, comfortable working with data and making data-driven decisions
Understanding of HTML, performing CMS edits, tags and links preferred
Passion for trend research and promotions
Avid user of online and emerging digital platform mediums – demonstrate a drive for discovering new media trends and technology
Critical thinker and problem-solving skills
Excellent verbal, written and interpersonal skills
Strategic execution
Advanced level of proficiency with Microsoft Office suite
Working knowledge or proficiency of Adobe Creative suite a plus
Ability to develop strong relationships cross-functionally and collaborate in order to accomplish project goals
Complete project tasks under pressure through superior organization and time management
Operate as a strong team player with a high degree of flexibility
Problem solve and share best practices with members of the project team
Demonstrate a passion for business process improvement and process re-engineering
Communicate complex project updates, challenges and successes clearly and concisely
Facilitate meetings of varying sizes, balancing the needs, voices and concerns of all participants

Nice To Haves

Experience working in the medical device or healthcare industry
Experience incorporating artificial intelligence agents into marketing automated workflows

Responsibilities

Liaison between marketing partners to provide strategic oversight of all digital activities
Manage all marketing automation platforms to drive best-in-class communications to our target audiences
Direct and drive external digital strategy including the management of outside partners including web content, Search Engine Marketing (paid and organic), social media and other systems related to the business
Complete oversight of our KPIs and the ongoing analytics/reporting, while reporting out results to our key business constituents
Identify and develop areas to maximize conversion based on a deep understanding of site metrics, B2B eCommerce best practices, customer segmentation, the competitive landscape and business goals
Responsible for the organic search and keyword strategy for the website based on audience targets and business strategy
Identify and develop opportunities for optimization and improvements in customer experience across the site
Develop the merchandising strategy and plan the content to enable relevant and personalized experience for the user
Manage key areas of site functionality and optimize the customer experience for business results
Build and maintain landing pages and category pages for alignment with business area strategy
Analyze performance, provide insights and drive ongoing optimization through A/B testing and application of best practices
Stays on top of competition and emerging online trends
Perform other relevant job duties as required