Digital Marketing Manager

Marriott•Columbus, GA

1d•$77,000 - $95,000

About The Position

RAM Hotels is seeking a dynamic and innovative Digital Marketing Manager to join their team. This role is responsible for leading marketing campaigns from conception to execution, researching industry trends and best practices, negotiating advertising contracts, and developing online marketing strategies to increase sales and revenue. The Digital Marketing Manager will shape and execute content strategy, manage digital channels, and strengthen brand presence across the buyer journey.

Requirements

Define and evolve advanced measurement strategies across the full digital marketing ecosystem, including paid media, SEO/AEO, organic social, email, onsite, and web/app experiences, ensuring performance is measured holistically and consistently across channels.
Working closely with key collaborators to align efforts.
Strong understanding of buyer journeys, account-based strategies, and lead management best practices
Monitoring and evaluating online media campaigns to keep them fresh and effective.
Handling strategic online initiatives.
Strong collaboration and relationship-building skills with cross-functional teams, particularly sales and revenue management.
Working with other department heads and staff to discuss plans and marketing strategies.
Staying current with emerging opportunities in the digital marketing world.
This role leads complex, cross-functional analytics initiatives across all digital channels, with accountability for defining measurement strategies, interpreting customer data, and delivering insights that directly influence the company’s marketing decisions.
Define and evolve advanced measurement strategies across the full digital marketing ecosystem, including paid media, SEO/AEO, organic social, email, onsite, and web/app experiences, ensuring performance is measured holistically and consistently across channels.
Monitor and report on content and digital campaign performance, using analytics to inform clear insights, implications, and recommendations that inform strategy and investment decisions.
Partner with subject matter experts to capture insights and turn them into engaging, audience-focused content.
Oversee content calendars and campaign timelines to ensure consistent messaging and delivery across all digital touchpoints.
May be asked to share a sample of prior work and/or create a 30-60-90 day plan to achieve success in this role.

Responsibilities

Leading marketing campaigns from the idea stage through to their execution and implementation.
Research and stay current on industry trends, competitive positioning, and digital marketing best practices to continuously improve programs.
Negotiating advertising contracts.
Developing and implementing online marketing programs and strategies to increase sales and revenue for the company.
Define and evolve advanced measurement strategies across the full digital marketing ecosystem, including paid media, SEO/AEO, organic social, email, onsite, and web/app experiences, ensuring performance is measured holistically and consistently across channels.
Monitoring and evaluating online media campaigns to keep them fresh and effective.
Handling strategic online initiatives.
Working with other department heads and staff to discuss plans and marketing strategies.
Staying current with emerging opportunities in the digital marketing world.
Leading complex, cross-functional analytics initiatives across all digital channels, with accountability for defining measurement strategies, interpreting customer data, and delivering insights that directly influence the company’s marketing decisions.
Monitor and report on content and digital campaign performance, using analytics to inform clear insights, implications, and recommendations that inform strategy and investment decisions.
Partner with subject matter experts to capture insights and turn them into engaging, audience-focused content.
Oversee content calendars and campaign timelines to ensure consistent messaging and delivery across all digital touchpoints.