Digital Marketing Manager (13 - Month Contract)

Riva International, Inc.

3d•Remote

About The Position

Riva is seeking a growth-focused Digital Marketing Manager with expertise in paid advertising, social media (paid and organic), SEO, and conversion rate optimization. This role is ideal for someone passionate about B2B buyer behavior, data analysis, segmentation, and creative testing to drive measurable pipeline growth. The Digital Marketing Manager will report to the Senior Manager of Growth Marketing and will be responsible for maximizing the performance of digital programs for global business segments. This position will be instrumental in growing and optimizing existing tactics, as well as developing and launching new digital strategies.

Requirements

Performance-based digital marketing expertise, with 3+ years of paid media, web, social media, and demand generation experience.
A post-secondary education in Marketing, Advertising, Commerce, Business Administration, Math or a related field.
Experience working in a similar role in a global B2B SaaS company in a highly-regulated industry such as financial services, life sciences, medical device, security and defence, or energy.
Exceptional English language verbal and written communications skills and equally impressive project management skills with the ability to prioritize in a fast-paced environment.
Experience across marketing functions with a solid understanding of how they work together to drive revenue generation and nurturing.
You are a problem solver who brings fresh, original thinking to company and customer problems.
Strong understanding of new technology solutions, acquisition/growth strategies, with a desire to constantly learn.
Self-motivated with a passion for understanding the customer journey, segmentation, and buyer behaviour.
Data-driven mindset and strong attention to detail.
Experience building multi-touch attribution programs and relationships across Sales, Business Development, and Professional Services teams.
Experience with A/B testing, iteration, and constantly testing and evaluating for optimisation across the customer lifecycle.
Expertise in Google Ads, Bing Ads, Google Analytics, Google Search Console, Google Tag Manager, SEMrush, native analytics in social media platforms and other tools as required.
Ability to analyze large data sets in excel and/or data visualization tools.
Familiarity with SEO and emerging AEO/AI-driven discovery strategies, conversion rate optimization and organic growth marketing.
Exhibit a strong balance of analytical, structural, and creative skills.
Significant experience with marketing and sales automation tools and CRMs such as: Pardot/HubSpot, Salesforce, Quicksite and other tools as required.
The ability to work and thrive in a fast-paced, rapidly changing, ambiguous work environment.
The ability to work remotely while still driving results across the business and teams.
An equivalent combination of education and experience, which results in a demonstrated ability to apply skills, will also be considered.

Nice To Haves

Advanced expertise in Pardot/HubSpot and Salesforce.
Familiarity with CMS (Wordpress), front-end development, SQL and data science are assets.
Ability to speak and write in a second language.

Responsibilities

Drive digital programs from inception through execution and support digital marketing strategies and campaigns to generate leads and awareness globally.
Developing the digital strategy and roadmap and deliver against it.
Measure, track, and optimize on channel and program performance so that we consistently achieve and exceed key brand and growth KPIs.
Reporting across all digital channels results and marketing lifecycle results as required.
Lead with a data-driven mindset, utilizing and enhancing live dashboards in marketing automation and other tools as needed to make decisions.
Align and collaborate cross-functionally across marketing and organization-wide to maintain a cohesive strategy.
Be passionate and curious around digital marketing and growth best practices to consistently bring new ideas to the table.
Run programs touching all aspects of the buyer/customer journey, including acquisition, upsell, cross-sell, loyalty, advocacy, and renewal to drive revenue growth.
Working with the marketing team, lead the development and management of website landing pages.
Responsible for paid media strategy, planning and buying across paid search, programmatic display, affiliate, native, and paid social tactics.
Proactively research new technologies as applicable to improve program performance.
Additional duties and projects as assigned.