Digital Marketing Manager
About The Position
Object Technology Solutions, Inc (OTSI) has an immediate opening for a Digital Marketing Manager. This role is based in Meridian, ID and is an onsite position. The Digital Marketing Manager will be responsible for core SEO execution, including keyword research, content outline creation, managing content workflow, tracking and reporting on content performance, and optimizing draft content. They will also conduct off-site outreach for backlinks and strengthen internal linking. Additionally, the role involves GEO and LLM optimization, enhancing existing content for GEO performance, developing FAQ sections, applying content structuring best practices for AI Overviews and LLMs, strengthening entity coverage, and executing on-page optimizations for search and generative platforms.
Requirements
- Bachelor’s degree in marketing, Communications, English, or a related field
- 3+ years’ experience in SEO, content marketing, or digital marketing
- Familiarity with SEO tools (SEMrush or similar)
- Strong understanding of keyword research and search intent
- Familiarity with GEO concepts and AI search optimization — understanding of how LLMs discover, read, and cite content
- Experience writing or editing for AI-readiness, including semantic structure, conversational keyword integration, and entity optimization
- Strong cross-functional collaboration skills, including the ability to work directly with tech teams on site health and schema implementation needs
- Strong communication skills and attention to detail
Nice To Haves
- Experience with project management platforms (Workfront)
- Exposure to analytics tools (Google Analytics, Adobe Analytics)
- Background in B2B or technical content environments (Semiconductors, memory and storage)
- Ability to write technical content (AI tools may assist with drafting)
- Exposure to GEO tools such as Athena, Gradial, or similar platforms that track AI visibility and citations
- Experience with AI agents, humanizing AI content, etc.
Responsibilities
- Conduct keyword research for blog and glossary topics using SEO tools (e.g., SEMrush)
- Create SEO-driven content outlines for blog articles and product pages (structure, headings, intent, and target keywords) for business units
- Coordinate with writers, agencies, internal teams, and AI tools to move content through production stages
- Manage content workflow from intake through publication (backlog → in progress → review → published)
- Maintain content pipeline visibility and status tracking for stakeholders
- Track and report basic content performance
- Report on content performance, highlighting what was successfully executed versus what did not meet expectations
- Review and optimize draft content to ensure strong SEO structure and alignment with target keywords
- Conduct off‑site outreach to build high‑quality backlinks
- Strengthen internal linking by strategically connecting related pages across the site
- Enhance existing content for GEO performance by rewriting definitions, structuring answer-first sections, and improving clarity for AI-driven search
- Develop and expand FAQ sections using targeted queries, ensuring concise, technically accurate, and AI-friendly responses
- Apply consistent content structuring best practices (headers, bullets, short-form answers) to improve retrieval in AI Overviews and LLMs
- Strengthen entity coverage and internal linking by incorporating related technologies, use cases, and optimized anchor text
- Execute scalable on-page optimizations using provided briefs, checklists, and tools to improve visibility across search and generative platforms
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
