Digital Marketing Manager

Flexe•Seattle, WA

8h•$101,750 - $143,000•Hybrid

About The Position

Flexe is seeking a hands-on digital marketer to manage their website and build an inbound demand engine. This role involves owning and improving Flexe.com (WordPress, site performance, technical SEO, AI-search visibility) and running demand generation programs (campaigns, marketing automation, landing pages, webinars) to grow pipeline. The ideal candidate has experience in WordPress and technical SEO, can improve site speed and Core Web Vitals, and is comfortable building nurture campaigns and high-converting landing pages. They should thrive in fast-paced environments, have a strong bias for action, and ideally possess B2B technology and logistics experience. The role initially prioritizes the website and its technical foundation, with demand-generation programs scaling up as the site stabilizes. Over time, the role will balance evenly between website management and demand generation. This position reports to the VP of Marketing & RevOps.

Requirements

5+ years of digital / web marketing and demand generation experience (or related field) in a B2B environment.
Hands-on WordPress expertise: building and maintaining sites and working with themes, templates, and plugins (not solely managing an outside agency).
Demonstrated experience improving site performance and Core Web Vitals / PageSpeed on a live site, with working knowledge of HTML and CSS.
Strong technical SEO skills, including crawlability, indexation, redirects, site migrations, and structured data.
Hands-on demand generation execution: marketing automation and email (e.g., Pardot), landing pages and CRO, and integrated campaign management.
Must be authorized to work in the US; we are not currently sponsoring visas.

Nice To Haves

3+ years of experience in the logistics industry and/or B2B technology.
Hands-on experience with the WordPress stack: WP Engine, Elementor, WP Rocket, Yoast, and Cloudflare.
Experience optimizing for AEO / AI-search and with SEO/AEO platforms such as Profound, BrightEdge, AirOps, or Semrush.
Proficiency with GA4, Google Search Console, and Google Tag Manager.
Familiarity with a CRM and marketing automation stack (e.g., Pardot, Salesforce).
Experience running webinars on a platform such as ON24 or Zoom Webinars.
Self-directed, with a track record of owning web and campaign projects end-to-end and delivering measurable results.
Strong communication and cross-functional collaboration skills.
Demonstrated use of AI-assisted marketing tools and workflows to scale marketing output.

Responsibilities

Take full ownership of Flexe.com and measurably improve site speed and Core Web Vitals, keeping them in the passing range as new pages and templates ship.
Lead a website consolidation and migration, partnering with engineering to make our self-serve product surfaces crawlable and indexable by search engines and AI assistants.
Grow Flexe's organic visibility across traditional search and AI answer engines (AEO), recovering and extending rankings for our category.
Build and scale the inbound demand engine: nurture and lifecycle programs, high-converting landing pages, and a recurring webinar program that generates and accelerates pipeline.
Bring day-to-day web and campaign execution in-house, reducing reliance on outside agencies.
Own, build, and continuously improve Flexe's web presence (i.e., Flexe.com) on WordPress (Elementor, WP Rocket, Yoast), fronted by Cloudflare, including hands-on publishing and page building.
Improve and protect site performance, including page speed and Core Web Vitals, to deliver a fast, high-quality experience across mobile and desktop.
Manage technical site health and SEO hygiene: redirects, canonical tags, robots and crawl directives, XML sitemaps, and schema / structured-data markup.
Lead website projects end-to-end, including site consolidation and migrations, information architecture, and partnering with engineering to make self-serve product surfaces crawlable and indexable by search engines and AI assistants.
Grow organic visibility across traditional search and AI answer engines (SEO + AEO); own the SEO/AEO toolset and a top-keyword content program, and maintain the content/article hub.
Build and run marketing automation, email, and nurture programs (Pardot/Outreach), including lifecycle and newsletter / subscriber-growth programs.
Build and optimize landing pages and conversion paths (CRO) that turn traffic into pipeline.
Build and execute integrated campaigns across organic, email, web, and social that accelerate pipeline; partner with the paid-media owners (agency / RevOps) on the web and landing-page side.
Help orchestrate webinars end-to-end, including registration pages, email promotion, reminders, and post-event follow-up.
Provide support for events and field-marketing activations as needed.
Manage lead capture, forms, and routing hygiene, and report on demand-generation program performance in partnership with RevOps on attribution and tracking (GTM).

Benefits

Medical, dental, and vision insurance
401k with employer match
Flexible Time Off Policy, with 10 company paid holidays
2 days of volunteer time off
12–15 weeks of paid parental leave, with eligibility based on tenure and in alignment with FMLA guidelines
Fully remote, in-office, or hybrid work environment
Monthly home internet stipend
Employee support groups, social groups, and mentorship program
Employee-driven programs for volunteering
Occasional travel for events, estimated a few times per year.