Digital Marketing Manager - Plastics & Elastomers
About The Position
The primary purpose of the Digital Marketing Manager, Plastics & Elastomers (P&E) is to develop, execute, and report on customer-facing strategic marketing plans and activities in collaboration with suppliers and product management. This role is responsible for the successful implementation of traditional and digital marketing campaigns for ChemPoint to maximize new business. Marketing or sales experience within the P&E market is strongly preferred, and the demonstration of aptitude to ideate and execute effective digital marketing campaigns to a Plastics and Elastomers formulating customer base is required.
Requirements
- Bachelor’s degree from a fully accredited four-year institution or equivalent work experience required
- 5+ years of experience in strategic marketing, management, and direct sales, preferably as a Market Analyst, Technical Salesperson, Product Manager, or equivalent
- Strong knowledge and experience using PC and Windows operating systems
- Strong knowledge and experience working with MS Office Suite, with advanced Excel skills
- Expertise in developing and executing marketing strategies, primarily online across all digital marketing channels
- Excellent ability to solve complex and challenging situations
- Strong written and verbal communication and active listening skills
- Ability to adapt behavior and communication style to effectively interact with others when addressing challenges and objectives
- Knowledge of marketing strategies and proper short- and long-term execution
Nice To Haves
- 3+ years of experience in a technical or business capacity for the plastics and elastomer formulation industries
Responsibilities
- Partner with Product Managers, Industry Managers, and Suppliers to develop and report on targeted marketing plans by industry team
- Define goals and strategic initiatives
- Conduct market analysis
- Define customer segments and determine target markets
- Build presentation decks and present market insights, analysis, and consultation on the execution of strategic initiatives to supplier partners
- Develop value propositions and messaging frameworks
- Serve as the marketing lead for the P&E industry, developing market insights, identifying formulation trends, and transforming supplier strategies into effective customer-facing campaigns.
- Ideate and execute plans to create demand and/or brand awareness
- Analyze the most effective marketing channels for strategic execution of product lines and industries
- Launch channel activities (SEO, AEO, PPC advertising, email, social media, phone campaigns, etc.) to drive digital engagement, traffic, conversions, and/or market insights
- Develop new content to drive customer traffic and conversions for existing and new product lines, industries, and trends
- Develop processes and systems to optimize the marketing process and conversion rates
- Measure and report on digital and non-digital conversion rates, sales cycle time, and lead generation
- Perform other related duties as required or requested
Benefits
- health coverage
- vision coverage
- dental coverage
- industry-leading retirement programs
- time off programs
- targeted annual company bonus
- annual salary reviews
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
