Digital Marketing Manager (Onsite)

Burkett Restaurant Equipment•Perrysburg, OH

2d•Onsite

About The Position

Burkett Restaurant Equipment & Supplies is one of the nation’s leading dealers of new and used commercial foodservice equipment, supplying restaurants, institutions, and food service operators across the country. With a growing e-commerce platform, a showroom, and a strong marketplace presence, Burkett’s marketing function is central to driving awareness, traffic, and revenue across all channels. We are looking for a hands-on, data-driven Digital Marketing Manager to lead and execute Burkett’s digital marketing strategy. This is an ownership role — you will be the primary driver of performance across our website, content, e-commerce, paid media, email/CRM, and SEO channels. The ideal candidate brings both strategic thinking and executional depth, working closely with leadership and cross-functional teams to grow traffic, engagement, and online revenue.

Requirements

5-7+ years of digital marketing experience, with a proven track record managing multi-channel programs
Supportive leadership style grounded in emotional intelligence, trust, and accountability, with the ability to balance high performance standards and organizational goals
Strong content creation, management and delivery abilities across key channels.
Hands-on experience with email/CRM platforms; Klaviyo experience strongly preferred
Proficiency with Google Analytics / GA4 and comfort turning data into decisions
Experience managing paid search and/or paid social campaigns
Strong writing skills with the ability to produce content across multiple formats and channels
Excellent communication skills; ability to present clearly and concisely to leadership
Highly organized, detail-oriented, and able to manage multiple priorities simultaneously
Self-starter who can own initiatives end-to-end with minimal oversight

Nice To Haves

Experience in e-commerce, retail, or B2B/B2C product marketing
Background in the foodservice, restaurant, or hospitality supply industry
Familiarity with Shopify and marketplace channels (Amazon, eBay, or similar)
Google Ads or Google Analytics certification
Hands-on experience with CRO and A/B testing tools (e.g. VWO, Optimizely, or similar)
Experience with content calendar or project management tools (e.g. Asana, Trello, CoSchedule)

Responsibilities

Own the health, performance, and growth of burkett.com as our primary digital storefront.
Lead SEO strategy and executions like keyword research, site audits, rank tracking, and on-page recommendations with a focus on driving qualified organic traffic
Champion UX improvements through heatmap analysis, session recordings, and funnel data — identifying friction and testing solutions to improve the customer journey
Lead conversion rate optimization (CRO) efforts to increase add-to-cart rates, checkout completion, and overall site revenue
Manage all content that represents Burkett across digital channels, from what lives on our website to what we publish on social and send via email.
Maintain a content calendar that aligns website updates, campaigns, seasonal promotions, and product launches across all channels
Develop original content for key channels: website copy, blog articles, email campaigns, social media posts, and promotional materials adapting tone and format for each platform
Oversee Burkett’s social media presence across primary and secondary platforms; managing the publishing calendar and grow audience engagement
Proven experience collaborating across departments and managing stakeholders
Drive direct revenue through owned and paid channels building lifecycle programs that retain customers and paid campaigns that efficiently acquire new ones.
Build, manage, and optimize paid search campaigns and paid social; monitor spend, ROAS, and conversion metrics
Analyze campaign and flow performance regularly; present actionable insights and optimization recommendations to leadership
Own marketing analytics, pulling data from multiple channels & sources into a unified dashboards and reports
Define and track KPIs across all focus areas; deliver regular performance updates to leadership with context and recommended next steps
Identify trends, gaps, and growth opportunities through ongoing analysis; use insights to continuously refine the optimization roadmap
Stay current on industry trends, platform algorithm updates, and emerging tools — bringing relevant recommendations to the team proactively