Digital Marketing Manager (Onsite)

Burkett Restaurant Equipment•Perrysburg, OH

13h•Onsite

About The Position

Burkett Restaurant Equipment & Supplies is seeking a hands-on, data-driven Digital Marketing Manager to lead and execute their digital marketing strategy. This role involves owning performance across website, content, e-commerce, paid media, email/CRM, and SEO channels. The ideal candidate will possess both strategic thinking and executional depth, collaborating with leadership and cross-functional teams to increase traffic, engagement, and online revenue.

Requirements

5-7+ years of digital marketing experience, with a proven track record managing multi-channel programs.
Supportive leadership style grounded in emotional intelligence, trust, and accountability, with the ability to balance high performance standards and organizational goals.
Strong content creation, management, and delivery abilities across key channels.
Hands-on experience with email/CRM platforms; Klaviyo experience strongly preferred.
Proficiency with Google Analytics / GA4 and comfort turning data into decisions.
Experience managing paid search and/or paid social campaigns.
Strong writing skills with the ability to produce content across multiple formats and channels.
Excellent communication skills; ability to present clearly and concisely to leadership.
Highly organized, detail-oriented, and able to manage multiple priorities simultaneously.
Self-starter who can own initiatives end-to-end with minimal oversight.

Nice To Haves

Experience in e-commerce, retail, or B2B/B2C product marketing.
Background in the foodservice, restaurant, or hospitality supply industry.
Familiarity with Shopify and marketplace channels (Amazon, eBay, or similar).
Google Ads or Google Analytics certification.
Hands-on experience with CRO and A/B testing tools (e.g. VWO, Optimizely, or similar).
Experience with content calendar or project management tools (e.g. Asana, Trello, CoSchedule).

Responsibilities

Own the health, performance, and growth of burkett.com as the primary digital storefront.
Lead SEO strategy and executions including keyword research, site audits, rank tracking, and on-page recommendations to drive qualified organic traffic.
Champion UX improvements by analyzing heatmap data, session recordings, and funnel data to identify friction points and test solutions for enhancing the customer journey.
Lead conversion rate optimization (CRO) efforts to increase add-to-cart rates, checkout completion, and overall site revenue.
Manage all content representing Burkett across digital channels, including website content, social media publications, and email communications.
Maintain a content calendar aligning website updates, campaigns, seasonal promotions, and product launches across all channels.
Develop original content for key channels such as website copy, blog articles, email campaigns, social media posts, and promotional materials, adapting tone and format for each platform.
Oversee Burkett’s social media presence across primary and secondary platforms, managing the publishing calendar and growing audience engagement.
Collaborate effectively across departments and manage stakeholders.
Drive direct revenue through owned and paid channels by building lifecycle programs for customer retention and optimizing paid campaigns for efficient new customer acquisition.
Build, manage, and optimize paid search and paid social campaigns, monitoring spend, ROAS, and conversion metrics.
Analyze campaign and flow performance regularly, presenting actionable insights and optimization recommendations to leadership.
Own marketing analytics, consolidating data from multiple channels and sources into unified dashboards and reports.
Define and track KPIs across all focus areas, delivering regular performance updates to leadership with context and recommended next steps.
Identify trends, gaps, and growth opportunities through ongoing analysis, using insights to continuously refine the optimization roadmap.
Stay current on industry trends, platform algorithm updates, and emerging tools, proactively bringing relevant recommendations to the team.