Digital Marketing Lead

SaverLife•,

5d•$72,880 - $91,100•Remote

About The Position

SaverLife exists to help millions of Americans living paycheck to paycheck build lasting financial stability through technology, research, and community. We build engaging tools, real rewards, and smart partnerships to empower members to take control of their financial future. The Digital Marketing Lead plays a crucial role in connecting our mission with our members, driving engagement through various communication channels and campaigns. This role is for a dynamic marketing professional who thrives on momentum, can manage multiple campaigns, identify effective messaging angles, and move quickly to support our mission. If you enjoy solving multiple problems simultaneously and are energized by variety, this role is for you.

Requirements

Bachelor's degree, or an equivalent combination of education and experience.
3–5 years in digital, growth, or content marketing.
A track record managing campaigns from planning through execution and performance analysis.
Comfort juggling multiple projects and stakeholders simultaneously.
Experience using marketing analytics and reporting tools to drive decisions.
Strong written communication skills.
Strategic instincts to translate data into action.
Eligibility to work in the U.S.

Nice To Haves

Experience in a nonprofit, fintech, consumer engagement, or another mission-driven organization.
Familiarity with marketing automation, CRM, and analytics platforms.
A track record of thriving in fast-paced, cross-functional teams.

Responsibilities

Drive the member communications calendar, including newsletters, in-app messages, SMS, push notifications, and announcements, focusing on engagement and retention.
Build seasonal campaigns to convert casual members into committed savers.
Partner with community, product, research, and policy teams to ensure a cohesive member experience.
Participate in member testing and interviews, translating feedback into actionable recommendations.
Develop useful personal finance content in collaboration with SEO, PR, and financial coaches.
Run growth experiments to reach new audiences effectively and efficiently.
Manage vendor and affiliate relationships to expand reach while maintaining mission integrity.
Analyze traffic, conversion, and member feedback data to identify successful strategies.
Iterate quickly based on data-driven insights.

Benefits

Full-time exempt position
Annual salary between $72,880-$91,100 (depending on experience and geographical location)
Flexible Work Schedules
Alternating Flex Fridays off
Full individual medical, vision, and dental insurance
SaverLife covers 50% of health benefits for employee families
Life and long-term disability coverage
Section 125 Flexible Spending Account (or HSA Account)
3 weeks of accrued vacation per year
10 paid sick days per year
11 paid holidays per year
$1,000 per year allocated for professional development
SaverLife 401K match of up to 5% per year
$50 per month internet stipend
Up to $500 to set up your home office