Digital Marketing Specialist

Firelands Health Careers•Sandusky, OH

4d•Onsite

About The Position

Under the supervision of the marketing manager, the digital marketing specialist supports the marketing team by overseeing the Firelands Health brand through Firelands’ main website (firelands.com), social media and related online content. This fast-paced position develops the website strategy to support the brand and major communication initiatives aimed at positioning the health system as an area leader in health and wellness. This position also ensures all technical infrastructure is working properly and that quality content is incorporated into all digital media. This position prepares and analyzes monthly analytics for website and social media properties, and identifies areas to drive improvements. A knowledge of photography and videography is preferred, including scheduling and editing. This person will work with all marketing team members in a team-oriented environment and assists in other areas as needed. Work independently to source stories and content to be shared on social media. Must be social and willing to network with team members across the organization to tell Firelands’ story. Coordinates and implements website initiatives which may include creating new web content such as webpages, blog posts, videos, etc.; updating and revising existing web content; and routine maintenance of intranet. Share Firelands’ brand voice in a conversational way while leveraging social media tools to communicate with patients online. This includes consistent publishing, monitoring and responding to engaged users, and exploring feasibility of expansion of social media vehicles. Maintains the website, social media, events calendar and registration forms, including adding new events, updating user access to the content management system to view registration lists, etc. Acts as the marketing liaison for various internal departments, working closely with the marketing manager to proactively coordinate and implement marketing strategies, as needed. Assists with advertising and media placement as determined by the manager, including traditional and digital; maintains ad log.

Requirements

Bachelor’s degree.
Proper English grammar usage.
Proficient with Microsoft Office (Word, Outlook, PowerPoint and Excel).
Proficient in spreadsheet development and documentation.
Knowledge of various social media vehicles and ability to perform searches on the internet.
Ability to function with a flexible work schedule.
Willingness to work evenings/weekends, as required.
Ability to effectively communicate and understand in both written and oral form and handle sensitive telephone and face-to-face inquiries.
Professional communications skills.
Ability to work in a stressful environment and effect solutions in a timely manner.
Ability to maintain a positive impression of the medical center at all times.
Valid State of Ohio motor vehicle operator’s license and insurable under Firelands auto.
Employee must provide proof of personal automobile liability insurance coverage upon request.
Ability to work in a safe and efficient manner and maintain an accident free work place, including ability to demonstrate a working knowledge of medical center emergency codes.
Ability to comply with OSHA regulations and CDC standard and transmission-based precaution recommendations and utilize proper personal protective equipment.
Ability to comply with provisions of applicable S.D.S. forms.
Successful completion of a one hundred eighty (180) day get-acquainted period.

Nice To Haves

Knowledge of photography and videography is preferred, including scheduling and editing.
Must be social and willing to network with team members across the organization to tell Firelands’ story.

Responsibilities

Overseeing the Firelands Health brand through Firelands’ main website (firelands.com), social media and related online content.
Developing the website strategy to support the brand and major communication initiatives.
Ensuring all technical infrastructure is working properly and that quality content is incorporated into all digital media.
Preparing and analyzing monthly analytics for website and social media properties, and identifying areas to drive improvements.
Working with all marketing team members in a team-oriented environment and assisting in other areas as needed.
Working independently to source stories and content to be shared on social media.
Coordinating and implementing website initiatives which may include creating new web content such as webpages, blog posts, videos, etc.; updating and revising existing web content; and routine maintenance of intranet.
Sharing Firelands’ brand voice in a conversational way while leveraging social media tools to communicate with patients online.
Maintaining the website, social media, events calendar and registration forms, including adding new events, updating user access to the content management system to view registration lists, etc.
Acting as the marketing liaison for various internal departments, working closely with the marketing manager to proactively coordinate and implement marketing strategies, as needed.
Assisting with advertising and media placement as determined by the manager, including traditional and digital; maintaining ad log.