Digital Marketing Specialist

Action Day Schools•San Jose, CA

4d•$85,000 - $95,000•Onsite

About The Position

Action Day Schools is seeking a Digital Marketing Specialist to join their marketing team. For nearly 60 years, Action Day Schools has provided high-quality early education, private elementary and middle school, and enrichment programs. This full-time, on-site position at the Corporate Office in West San Jose involves digital marketing strategy, analytics, vendor management, project management, and hands-on execution. The ideal candidate is confident, proactive, collaborative, and relationship-focused, capable of seeing the bigger picture, managing projects, and assisting with details as needed.

Requirements

Bachelor’s degree in Marketing, Communications, Graphic Design, Business, or a related field
3-5+ years of digital marketing experience
Strong understanding of digital advertising, SEO, social media, email marketing, websites, and digital analytics
Experience working with and managing marketing agencies, vendors, or outside partners
Ability to understand marketing data and translate it into clear recommendations and next steps
Strong project management, organization, and follow-through
Excellent written and verbal communication skills
Strong emotional intelligence and the ability to build positive, productive relationships with different personalities and teams
A proactive mindset and willingness to take ownership, solve problems, and follow through
Comfortable moving between big-picture strategy and hands-on marketing needs
Ability to manage multiple priorities while maintaining strong attention to detail

Nice To Haves

Experience with Google Analytics, Google Tag Manager, WordPress, or similar platforms

Responsibilities

Manage relationships with digital advertising agency and other marketing vendors, ensuring projects stay on track and marketing investments are used effectively.
Review digital advertising performance across Google, Meta, and other channels, working with agency partners to identify optimization opportunities.
Manage relationships with digital platforms and partners including Yelp, Niche, PrivateSchools.com, Bay Area Parent, and others.
Partner with SEO agency to support SEO strategy, website optimization, keyword opportunities, and content development.
Create and coordinate digital content, including promotional emails, website copy, blog posts, and other marketing communications.
Oversee social media strategy and support team members responsible for day-to-day content creation and posting.
Track and report on social media engagement, digital campaign performance, lead generation, website activity, and other key marketing metrics.
Analyze marketing spend and performance across channels and make recommendations for improvement and investment maximization.
Manage marketing projects from planning through completion, coordinating with internal team members, vendors, and partners.
Identify new marketing opportunities and propose ideas to strengthen awareness, engagement, lead generation, and enrollment.
Support the marketing team by leading initiatives or executing smaller projects as needed.