Digital Marketing Lead

Freshworks•Boston, MA

20h•$110,000 - $130,000•Hybrid

About The Position

We're looking for a hands-on Digital Marketing Lead to join our growing Marketing team. This role is ideal for someone who enjoys being in the work: building, launching, testing, and optimizing digital campaigns that support pipeline and revenue. You'll execute end-to-end campaigns across paid media, email, web, and other digital channels while partnering closely with Product Marketing, Sales, Marketing Operations, Brand, and RevOps. We're looking for someone who is proactive, detail-oriented, eager to learn, and comfortable moving quickly in a fast-paced SaaS environment. If you enjoy experimenting with new ideas, using data to improve performance, and finding smarter ways to work with AI, we'd love to meet you.

Requirements

3-5 years of hands-on B2B marketing, demand generation, or campaign marketing experience
Experience executing multi-channel digital campaigns from build and launch through optimization and reporting
Hands-on experience with some combination of: LinkedIn Ads, Google Ads/ SEM, Paid social, Display or programmatic advertising, Email marketing
Comfortable working with campaign performance data and using insights to make optimizations
Experience collaborating with Product Marketing, Sales, Marketing Operations, Creative, or Analytics teams
Strong project management skills and attention to detail
Ability to manage multiple campaigns and priorities in a fast-paced environment
Strong written communication skills and willingness to learn new tools and channels quickly

Nice To Haves

Experience with Marketo, Salesforce, Demandbase, 6sense, or other marketing/ABM platforms is a plus
Experience using AI tools to support campaign execution, reporting, research, or personalization is a plus

Responsibilities

Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email
Execute integrated campaigns that support new logo acquisition, pipeline, and revenue
Build audience segments and support targeted and account-based campaigns
Partner with Product Marketing to bring messaging, landing pages, creative, and campaign content to market
Monitor campaign performance and making ongoing optimizations based on engagement, conversion, and pipeline results
Run A/B tests across messaging, creative, audiences, landing pages, and digital experiences
Work closely with Marketing Operations, RevOps, Sales, and Analytics to support campaign tracking, reporting, and attribution
Coordinate with agencies and vendors needed to support campaign execution
Use AI-powered tools and workflows to improve campaign building, reporting, personalization, and team efficiency
Share learnings and recommendations that help improve future campaign performance