Ecommerce & Digital Marketing Lead (multiple positions)

通用磨坊股份有限公司•St. Louis, MO

1d•Hybrid

About The Position

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

Requirements

Master’s degree in marketing, finance, business analytics or related field and 4 years of experience in digital shelf management and retail media-marketing in the pet food industry.
4 years of hands-on experience managing general account health and advertising campaigns on major pet industry eCommerce platforms including Amazon.com (1P&3P), Walmart.com, Chewy.com, Target.com, Petco.com, and PetSmart.com with a mid-to-large assortment (500+ SKUs)
4 years of hands-on experience managing a mid-to-large assortment (500+ SKUs) on major PIM platforms – Salsify, Syndigo, and 1 WorldSync.
4 years of hands-on experience creating and successfully launching digital content (product detail pages, advertising creatives) on major eCommerce platforms.
4 years of hands-on experience managing P&L of a mid-to-large assortment (500+ SKUs) from a multi-brand product portfolio in an eCommerce environment.
4 years of hands-on experience establishing and tracking KPIs to evaluate performances and measure success.
4 years of hands-on experience managing and leading teams.

Responsibilities

Develop and execute a comprehensive digital and eCommerce marketing strategy across all brands.
Drive online sales growth across key retail platforms including Amazon, Chewy, Walmart, Target, Petco, and PetSmart.
Lead digital consumer marketing initiatives, including on-site advertising and social media activation.
Own and enhance digital product information management and asset management, leveraging platforms such as Salsify and Syndigo to optimize the digital shelf experience.
Lead the creation, optimization, and distribution of digital content that meets the gold standard of accuracy, completeness, consistency, and effectiveness.
Establish KPIs and performance dashboards to track eCommerce results, identify growth opportunities, and monitor industry trends.
Collaborate closely with cross-functional and global teams to ensure alignment and execution across channels.
Domestic (U.S.) travel required 25% of the time.
Partial telecommuting permitted; role requires onsite work multiple days per week.
Background checks and drug testing are required.