Digital Marketing Lead, Aesthetics

Johnson & Johnson Innovative Medicine•Irvine, CA

2d•Hybrid

About The Position

Johnson & Johnson MedTech is hiring a Digital Marketing Lead, Aesthetics for its Aesthetic and Reconstruction Business, based in Irvine, CA. This role is a hybrid position. The Surgery team is fueled by innovation at the intersection of biology and technology, developing the next generation of smarter, less invasive, more personalized treatments. This role offers the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world, helping to treat prevalent conditions such as obesity, cardiovascular disease, and cancer. The ideal candidate is a passionate and innovative digital marketer, a social media expert who thrives in a dynamic, collaborative environment. This role is a key player in developing and executing groundbreaking digital marketing strategies that connect with customers and patients in new and meaningful ways. The company is looking for a creative individual with a passion for creativity and innovative thinking, a team player who loves to collaborate, and someone who thrives in a fast-paced environment. This is an opportunity to help change how an industry markets to its customers and patients, with a seat at the table, real influence, and the chance to create impactful, industry-shaping work.

Requirements

A minimum of a bachelor’s degree required; Advanced degree preferred.
3 + years of experience required in a digital marketing role
Experience developing and executing effective influencer programs
2+ years of experience managing promotional budgets with strong business analysis skills.
Outstanding project management skills and experience leading multiple vendors, marketing partners and agency partners with understanding of digital implementation (e.g., programming/development, QA testing, etc.).
Digital experience including website management, social media, AI, CRM, SEM, SEO, GEO,is preferred.
Platform experience Sales Force Marketing Cloud, Canva, Bee Free, Hootsuite, Air Table, Google Analytics, Looker Studio and Heat mapping tools.
Strong analytical skills and the ability to interpret data to drive decision-making.
Demonstration of leadership skills and the ability to influence partners at all levels.
Excellent listening, presentation, writing, editing and communication skills with ability to present to senior management when needed.
Solutions-oriented with strong problem-solving skills.
The ability and willingness to travel domestically as required – up to 25%.

Nice To Haves

Advanced degree preferred.
Digital experience including website management, social media, AI, CRM, SEM, SEO, GEO,is preferred.

Responsibilities

Drive our digital presence to new heights as our resident digital media rockstar
Lead and grow impactful social media and influencer marketing programs that build brand awareness, trust, and engagement
Build impactful email campaigns that align with social, digital, and sales force messaging cadence
Develop and manage comprehensive content calendar for all US initiatives.
Collaborate closely with internal teams and external partners to bring creative ideas to life
Partner with and manage agency relationships, ensuring high-quality, on-brand execution across projects
Own projects end to end with strong project management skills, keeping timelines, stakeholders, and deliverables on track
Bring fresh thinking, creative energy, and a test-and-learn mindset to everything you do
Manage and maintain the US consumer and HCP, websites to ensure that branding and messaging are accurate and consistent with brand strategy and adhering to promotional integrity compliance requirements
Work with operations team to identify key area of improvement for eCommerce platform. Identifying issues and providing solutions for our customers
Ensure legal/regulatory compliance and medical accuracy of marketing materials and conduct all responsibilities in accordance with Company policies.
Coordinate with the Market Research, Analytics & Sales Ops Teams to identify research, insight and measurement needs to inform spend, scale, or campaign optimizations.
Evaluate new & innovative marketing opportunities and provide perspective for adoption (where appropriate).

Benefits

medical
dental
vision
life insurance
short- and long-term disability
business accident insurance
group legal insurance
consolidated retirement plan (pension)
savings plan (401(k))
long-term incentive program
Vacation – up to 120 hours per calendar year
Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year
Holiday pay, including Floating Holidays – up to 13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year