Responsable marketing numérique / Lead Digital Marketing

Turning Point Brands Canada•Laval, QC

3d•Onsite

About The Position

This is not a traditional digital marketing role. We are looking for someone who can execute across channels while building smarter, faster ways of working using AI and automation. You will play a central role in driving the growth of Fusion Protein, our priority brand, helping scale it into a leading player in the ready-to-drink protein space in Canada. Alongside this, you will contribute across a broader portfolio of brands, including parts of the business that operate in regulated categories with advertising constraints; requiring adaptability in how digital strategies are executed. You will operate at the core of our digital engine: spanning e-commerce, paid media, lifecycle, and social. with a clear focus on driving revenue, improving conversion, and scaling what works. You will partner with our agency, internal team, and external development partners to execute at speed. This is a hands-on role for someone who moves quickly, thinks commercially, and constantly looks for ways to increase output, reduce manual work, and improve performance.

Requirements

3–6 years in digital marketing, eCommerce, or growth-focused roles
Comfortable managing relationships with external vendors and partnering across internal teams to execute at speed
Hands-on experience executing paid digital and/or social campaigns
Strong understanding of conversion, funnels, and performance metrics
Experience executing email/SMS or lifecycle campaigns
Familiarity with or experience using our core tech stack, including Shopify, Klaviyo, Zapmail, PlusVibe, GA4, Google Search Console, Meta Ads, Google Ads, Audiences, Reddit, Zapier, n8n, ChatGPT, Claude, Gemini, Lovable, and Weavy
Demonstrated experience using AI tools and automation in a practical, results-driven way
Your resume must clearly outline at least one AI or automation workflow you have built or implemented, including the problem it solved and the outcome achieved
This experience will be explored in detail during the interview process
Full proficiency in French and English, written and spoken

Nice To Haves

A doer. You execute, not just plan
Comfortable working in a fast-paced, evolving environment
Structured, detail-oriented, and able to manage multiple priorities
Commercially minded. You strongly believe that marketing drives financial results.

Responsibilities

Execute and optimize paid digital campaigns with clear ROI accountability
Support eCommerce performance including merchandising and promotional execution
Identify and surface revenue opportunities across the funnel, partnering with the E-Commerce Manager on conversion improvements
Build and manage email and SMS campaigns, including segmentation and targeting
Build and manage email and SMS flows
Build and own the digital promotional calendar for Fusion Protein from launch through scale-up
Follow, feed and improve our existing promotional calendar across our regulated brands, using performance data to refine cadence and offers
Drive retention and customer engagement initiatives
Execute and manage organic social campaigns across key platforms
Translate campaigns into structured, platform-specific content
Execute social and creator activations aligned with the Fusion Protein brand playbook
Build a steady UGC engine across organic social and lifecycle, using AI to scale editing and repurposing
Manage and grow affiliate and ambassador programs, including recruitment, briefing, and performance optimization
Use AI tools to accelerate content creation, analysis, and campaign execution
Identify and implement automation opportunities across marketing workflows
Build simple workflows or systems to reduce manual work and improve speed
Continuously test new tools, approaches, and ideas
Track performance across channels and translate data into clear, actionable insights
Run tests across creative, messaging, and channels to improve results
Focus on what works — and quickly cut what doesn't