Digital Marketing Team Lead
About The Position
The Social Media Lead is responsible for overseeing strategy, execution, training, quality control, and analytics for all University Centers social media platforms, including Conference & Event Services, FitRec, CASE, Cupboard and University Centers. In addition to producing content, this position supports the creation of content calendars for Social Media Coordinators, collaborations across accounts, and ensures brand alignment while improving engagement and marketing initiatives. This role combines creative leadership, project management, staff development, and strategic planning.
Requirements
- Minimum one semester on the University Centers Marketing Team (preferred)
- Demonstrated leadership ability and strong communication skills
- Advanced understanding of social media platforms and analytics
- Ability to manage multiple deadlines and supervise peers
- Strong understanding of branding and marketing strategy
- Must be at least a part-time student (enrolled in a minimum of 6 undergraduate or 5 graduate credits) and be in good academic standing (cumulative and semester GPAs of 2.0 or higher) at the time of hiring and throughout employment.
- At least 2 semesters remaining on campus.
- Ability to work a minimum of 10 hours and a maximum of 20 hours during the academic year.
- Summer and Winterim hours are expected.
- The scheduled hours must fall between 8 a.m. and 4:30 p.m. in addition to occasional evenings and weekends as scheduled.
- Criminal background check and authorization to work within the United States as required by the Immigration Reform and Control Act of 1986.
Nice To Haves
- Minimum one semester on the University Centers Marketing Team
Responsibilities
- Supervise and mentor three Social Media Coordinators
- Conduct monthly social media user group meetings
- Provide constructive feedback on content before publishing
- Assist in onboarding and training new social media staff
- Participate in interviews for future Social Media Coordinators
- Develop semester-based social media strategy aligned with University Centers goals
- Oversee content calendars and ensure coordinators are completing them
- Ensure all content aligns with university branding guidelines
- Identify growth opportunities, trends, and engagement strategies
- Make data-informed decisions using marketing analytics
- Approve posts before publishing when necessary
- Ensure consistency in tone, voice, and visual branding
- Monitor account engagement and audience interaction
- Address public-facing issues or escalate concerns to management
- Maintain monthly analytics reports
- Present performance updates in marketing team meetings
- Propose strategic adjustments based on performance data
- Maintain structured content workflow using ClickUp
- Ensure deadlines are met by coordinators
- Serve as on-call resource for urgent social media needs during major events and emergencies (as scheduled)
- Provide technical guidance on photography, videography, and editing
- Review and elevate creative quality
- Step in on high-priority projects when needed
Benefits
- Base Wage $13.30/hour
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What This Job Offers
Job Type
Part-time
Career Level
Entry Level
Education Level
No Education Listed
